Forklift Equipment Sales Specialist

Coric Equipment; Salinas (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Coric Equipment in Salinas, CA, is seeking a Forklift/Material Handling Equipment Sales Representative to drive growth by promoting forklifts and related equipment to a US client base. You will identify needs, build relationships, and present solutions that improve operational efficiency.

This role requires strong sales acumen, product knowledge, and collaboration with service, parts, and finance teams to deliver complete solutions and meet revenue targets.

Qualifications

• Sales experience in industrial equipment, forklifts, or material handling.
• Strong knowledge of forklift types, specs, and applications.
• Willingness to travel and valid driver's license.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Identify and engage prospective customers through cold calling, networking, and industry events to generate new sales opportunities.
• Conduct detailed needs assessments with clients to recommend appropriate forklifts and material handling equipment tailored to their operational requirements.
• Prepare and deliver compelling sales presentations and product demonstrations to showcase the features and benefits of our equipment.
• Negotiate pricing, terms, and contracts to close sales while ensuring profitability and customer satisfaction.
• Collaborate with service and parts departments to coordinate equipment delivery, installation, and after-sales support.
• Maintain accurate records of sales activities, customer interactions, and pipeline status using CRM software.
• Stay informed about industry trends, competitor products, and technological advancements to provide expert advice to customers.
• Participate in ongoing training to enhance product knowledge and sales techniques.

Skills

Sales experience

Interpersonal skills

Negotiation

CRM proficiency

Communication

Industry knowledge

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM software

Sales analytics tools

Job description

Coric Equipment in Salinas, CA, is seeking a Forklift/Material Handling Equipment Sales Representative to drive growth by promoting forklifts and related equipment to a US client base. You will identify needs, build relationships, and present solutions that improve operational efficiency.

This role requires strong sales acumen, product knowledge, and collaboration with service, parts, and finance teams to deliver complete solutions and meet revenue targets.