Field Sales Lead — Drinks Brand Activation & Growth

Mark Anthony Brands Inc.; Los Angeles (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

Mark Anthony Group in Los Angeles, CA is seeking a motivated account role to execute wholesaler plans, manage distributor relationships, and drive in-market brand activation for White Claw and Mike’s Hard Lemonade. The position emphasizes field execution, data-backed decisions, and collaboration with distributor influencers across assigned markets.

The ideal candidate has 0–2 years of experience, a Bachelor's degree, strong analytical skills, and willingness to travel.

Qualifications

• Candidate must exhibit a very high sense of urgency, be well organized, possess a great attitude, be a team player and can build strong working relationships with all internal and external stakeholders.
• Energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and be committed to investing significant time and energy into their career.
• Mobility is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require continued relocation.
• 1-2+ years’ experience working with wholesaler in beverage category or CPG (preferred)

Responsibilities

• In market work: 4.5 days per week with DM level influencers at distributors.
• Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with District Manager level influencers at their distributors.
• Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool.
• Weekly retail/market recap of execution and performance, providing manager feedback on market using MABIlity tool.
• Work with team mates on regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
• Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement.
• Keep abreast of competitive trends and report appropriate developments.
• Monitor and evaluate personal performance on a monthly basis to identify and develop personal areas for growth.
• Consistently demonstrates MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard)
• Fully embodies the MABI One culture (5Vs, 5 Cs,27mm cases)
• Responsible for management of own operating and T&E expenses within company guidelines
• Monthly Focus: 18 days (90% of time) ensuring retail execution, surveying (with key influencer of the wholesaler), evaluating distribution, display and ad feature execution.
• 2 full days (10% of time) managing all administrative requirements due on a monthly basis (fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.

Skills

Analytical skills

Microsoft Office

Travel

Education

Bachelor's Degree

Job description

Mark Anthony Group in Los Angeles, CA is seeking a motivated account role to execute wholesaler plans, manage distributor relationships, and drive in-market brand activation for White Claw and Mike’s Hard Lemonade. The position emphasizes field execution, data-backed decisions, and collaboration with distributor influencers across assigned markets.

The ideal candidate has 0–2 years of experience, a Bachelor's degree, strong analytical skills, and willingness to travel.