Brand Growth Lead - US Market (CPG/Alcohol)

Mark Anthony Group; Chicago (IL); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health benefits

401(k) matching

Paid time off

Training and career growth

Job summary

Mark Anthony Group in Chicago is seeking a Brand Manager to lead activation of local brand growth plans, manage the deployment of marketing strategies, and drive commercial outcomes for the US portfolio including White Claw and Mike’s Hard Lemonade.

The role partners with Global and US Marketing, Sales, Finance and Digital teams to shape campaigns, asset delivery, and performance reporting, while guiding SKU optimization, pricing, and budget management.

Qualifications

• Bachelor's degree and 4–6 years' progressive marketing experience in Alc/Bev or CPG.
• Experience with fast-moving, explosive growth brands.

Responsibilities

• Activate local brand growth plans and commercial delivery.
• Build activation calendars and SKU assortment reviews including pricing strategy.
• Manage innovation, volume planning, and budget reporting.
• Oversee budget, performance reporting, and agency roster management.

Skills

Creative thinking

Analytical skills

Project management

Education

Bachelor's Degree in Marketing or related field

Job description

Mark Anthony Group in Chicago is seeking a Brand Manager to lead activation of local brand growth plans, manage the deployment of marketing strategies, and drive commercial outcomes for the US portfolio including White Claw and Mike’s Hard Lemonade.

The role partners with Global and US Marketing, Sales, Finance and Digital teams to shape campaigns, asset delivery, and performance reporting, while guiding SKU optimization, pricing, and budget management.