Brand Growth & Innovation Associate

Mike’s Hard Lemonade Co.; Chicago (IL); On-site; USD 80,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health and welfare benefits

Company matching 401(k) contributions

Paid time off

Training and career growth

Job summary

Mark Anthony Group in Chicago, IL is seeking a driven marketing professional to lead local brand growth and commercial delivery for explosive-growth beverages. You will develop and execute integrated brand strategies, manage budgets, and coordinate cross-functional teams to maximize portfolio performance for White Claw, Mike’s Hard Lemonade, and Cayman Jack.

This role offers a competitive compensation package, comprehensive benefits, and opportunities for advancement within a fast-moving

Qualifications

• Bachelor's degree required with 3-5 years marketing experience in Alc/Bev or CPG.
• Experience working on a fast-moving explosive-growth brand.
• Strong analytical and creative problem-solving abilities.

Responsibilities

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, and agency roster management
• ROI on Brand Plans
• Brand Growth & Health
• Innovation Metrics

Skills

Creative thinking

Analytical skills

Project management

Education

Bachelor's Degree

Job description

Mark Anthony Group in Chicago, IL is seeking a driven marketing professional to lead local brand growth and commercial delivery for explosive-growth beverages. You will develop and execute integrated brand strategies, manage budgets, and coordinate cross-functional teams to maximize portfolio performance for White Claw, Mike’s Hard Lemonade, and Cayman Jack.

This role offers a competitive compensation package, comprehensive benefits, and opportunities for advancement within a fast-moving