Federal Field Marketing Leader - AI-Driven Campaigns
Cohesity, Inc.
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Job summary
Cohesity is seeking a Federal Field Marketing Manager for the Americas to own and execute the U.S. Federal marketing strategy from Washington, DC. You will develop integrated programs across DoD, Civilian, IC, and FSIs to drive pipeline and revenue.
You will collaborate with federal sales, leveraging AI to improve planning, content, and measurement. This role requires 7+ years in B2B marketing, with strong program management, data analysis, and a network across the federal ecosystem.
Qualifications
- 7+ years of B2B marketing, including 4+ years supporting U.S. Federal or Public Sector technology sales.
- Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
- Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
- Experience executing field marketing programs, ABM, partner marketing, and events.
- Strong collaboration, project management, and analytical skills.
- Experience with Salesforce, marketing automation platforms, and pipeline reporting.
- Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.
Responsibilities
- Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
- Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
- Collaborate with federal partners and distributors to execute joint GTM initiatives.
- Partner with Product Marketing on federal-specific messaging and content.
- Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
- Measure pipeline performance and continuously optimize programs based on data.
Skills
Tools
Job description
We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.
Cohesity opens in a new tab is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized opens in a new tab for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.
Cohesity is seeking a Federal Field Marketing Manager - Washington, DC to own and execute the marketing strategy for the U.S. Federal market. As the primary marketing partner to the federal sales organization, you'll develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs).
You understand the federal buying cycle, know the key partners and events that influence federal buyers, and can build trusted relationships across the ecosystem. You're also comfortable leveraging AI to improve planning, execution, analysis, and operational efficiency, using emerging technologies to drive better marketing outcomes.
How You'll Spend Your Time
Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
Collaborate with federal partners and distributors to execute joint GTM initiatives.
Partner with Product Marketing on federal-specific messaging and content.
Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
Measure pipeline performance and continuously optimize programs based on data.
Serve as the primary marketing partner for the federal sales organization.
Align marketing programs to sales priorities, target accounts, and pipeline goals.
Use data and AI-driven insights to identify opportunities and communicate business impact.
Events & Field Programs
Plan and execute federal events, executive briefings, webinars, and trade shows.
Own Cohesity's presence at key federal industry events and recommend new opportunities.
What We're Looking For
Required Experience
7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
Experience executing field marketing programs, ABM, partner marketing, and events.
Strong collaboration, project management, and analytical skills.
Experience with Salesforce, marketing automation platforms, and pipeline reporting.
Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.
Preferred Qualifications
Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.
Existing network across the federal IT ecosystem.
Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.
Experience adopting AI-enabled marketing tools or workflow automation.
Active or ability to obtain a federal security clearance.
You Are
A self-starter who takes ownership and delivers results.
A collaborative partner who influences across sales, marketing, and partners.
Metrics-driven with a focus on pipeline and revenue.
Curious and adaptable, embracing AI to improve strategy, operations, and execution.
Comfortable traveling up to 30% for customer and partner engagements.
#LI-JF1
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in ourcomprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Pay Range :
We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.
Cohesity opens in a new tab is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized opens in a new tab for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.
Cohesity is seeking a Federal Field Marketing Manager - Washington, DC to own and execute the marketing strategy for the U.S. Federal market. As the primary marketing partner to the federal sales organization, you'll develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs).
You understand the federal buying cycle, know the key partners and events that influence federal buyers, and can build trusted relationships across the ecosystem. You're also comfortable leveraging AI to improve planning, execution, analysis, and operational efficiency, using emerging technologies to drive better marketing outcomes.
How You'll Spend Your Time
Federal Marketing Strategy & Campaign Execution
Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
Collaborate with federal partners and distributors to execute joint GTM initiatives.
Partner with Product Marketing on federal-specific messaging and content.
Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
Measure pipeline performance and continuously optimize programs based on data.
Federal Sales Alignment
Serve as the primary marketing partner for the federal sales organization.
Align marketing programs to sales priorities, target accounts, and pipeline goals.
Use data and AI-driven insights to identify opportunities and communicate business impact.
Events & Field Programs
Plan and execute federal events, executive briefings, webinars, and trade shows.
Own Cohesity's presence at key federal industry events and recommend new opportunities.
What We're Looking For
Required Experience
7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
Experience executing field marketing programs, ABM, partner marketing, and events.
Strong collaboration, project management, and analytical skills.
Experience with Salesforce, marketing automation platforms, and pipeline reporting.
Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.
Preferred Qualifications
Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.
Existing network across the federal IT ecosystem.
Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.
Experience adopting AI-enabled marketing tools or workflow automation.
Active or ability to obtain a federal security clearance.
You Are
A self-starter who takes ownership and delivers results.
A collaborative partner who influences across sales, marketing, and partners.
Metrics-driven with a focus on pipeline and revenue.
Curious and adaptable, embracing AI to improve strategy, operations, and execution.
Comfortable traveling up to 30% for customer and partner engagements.
#LI-JF1
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in ourcomprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Pay Range :
$114,920.00-$143,650.00The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
Data Privacy Notice for Job Candidates:
For information on personal data processing, please see our Privacy Policy opens in a new tab .
Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or recruiting@cohesity.com opens in a new tab for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.
ApplyAt Cohesity, we work hard and move fast—and we’re not afraid to push boundaries to deliver exceptional work. We value integrity and respect, and here’s what we promise: We’ll give you the tools to be successful and welcome you into a culture that celebrates individual contributions and collective success. We’ll empower you to grow, offer continuous learning opportunities, and surround you with ambitious, collaborative colleagues.
We strive to have a parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our employees (and their families) is the right thing to do.
- Healthcare coverage for you and your family
- Paid parental leave
- Flexible paid time off
- Additional company-wide days off throughout the year
- A robust wellness program
- Continuous learning opportunities
- And a competitive salary and additional benefits package
Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiariesdo notconduct interviews by email or text, and willneverrequest payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details: https://www.consumer.ftc.gov/articles/job-scams opens in a new tab ) the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside.
Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paidONLYwhere an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening.
Want to learn more about Life at Cohesity and our RADIO Values? Read more from our employees here.
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