Federal Field Marketing Manager - Americas (Washington, DC)

Cohesity, Inc.; Arlington (VA); Presencial; USD 115 000 - 144 000; Tempo integral

Resumo da oferta

Cohesity is seeking a Federal Field Marketing Manager to drive DOD, Civilian, IC, and FSIs across the Washington, DC area. You’ll partner with sales and product marketing to develop campaigns that accelerate pipeline and revenue using ABM, events, digital and partner marketing.

Ideal candidates have 7+ years in B2B marketing with federal experience, strong analytics, and a track record of cross-functional collaboration; willingness to travel up to 30% is required.

Qualificações

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector tech sales.
• Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
• Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Responsabilidades

• Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.

Conhecimentos

B2B marketing

Federal sector marketing

Campaign management

Sales alignment

Data-driven

AI tools

Ferramentas

Salesforce

Marketing automation

Pipeline reporting

Descrição da oferta de emprego

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry.

Federal Field Marketing Manager - Washington, DC

As the primary marketing partner to the federal sales organization, you'll develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs).

How You’ll Spend Your Time

Federal Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.

Federal Sales Alignment

• Serve as the primary marketing partner for the federal sales organization.
• Align marketing programs to sales priorities, target accounts, and pipeline goals.
• Use data and AI-driven insights to identify opportunities and communicate business impact.

Events & Field Programs

• Plan and execute federal events, executive briefings, webinars, and trade shows.
• Own Cohesity's presence at key federal industry events and recommend new opportunities.

What We’re Looking For

Required Experience

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
• Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
• Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Preferred Qualifications

• Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.
• Existing network across the federal IT ecosystem.
• Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.
• Experience adopting AI-enabled marketing tools or workflow automation.
• Active or ability to obtain a federal security clearance.

You Are

• A self-starter who takes ownership and delivers results.
• A collaborative partner who influences across sales, marketing, and partners.
• Metrics-driven with a focus on pipeline and revenue.
• Curious and adaptable, embracing AI to improve strategy, operations, and execution.
• Comfortable traveling up to 30% for customer and partner engagements.

#LI-JF1

Pay Range: $114,920.00-$143,650.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy. Equal Employment Opportunity Employer (EEOE) Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance. In-Office Expectations Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.