AI-Driven Federal Field Marketing Lead

Jobs Paloaltonetworks; Reston (VA); On-site; USD 135,000 - 218,000; Full time

Job summary

Palo Alto Networks in Reston, VA is hiring for a Field & Channel Program Execution role. You will drive quality pipeline growth and strengthen brand equity across Federal Civilian, FSI, and DoW accounts through targeted field and channel programs.

You will partner with government-focused distributors like Carahsoft to plan joint pipeline initiatives, coordinate events, and align marketing with regional sales, while enabling BDRs and managing end-to-end campaign activations and AI-enabled

Qualifications

• 5–7+ years in field marketing with 3–5+ years in Federal government markets.
• Strong event planning, vendor management, and onsite logistics.
• Proven demand generation and multi-channel ABM experience.
• Willing to travel up to 30%.

Responsibilities

• Drive pipeline growth and brand equity across Federal Civilian, FSI, and DoW accounts.
• Collaborate with channel partners and distributors (e.g., Carahsoft) on joint plans and campaigns.
• Sync with regional sales to optimize pipeline coverage and territory plans.
• Partner with BDRs on lead follow-up and enablement campaigns.
• Plan and execute field events, sponsor activations, and executive briefings.
• Design compliant, cost-conscious event formats per ethics guidelines.
• Support flagship events and virtual engagements for Federal priorities.
• Deploy ABM strategies with COE and craft mission-aligned content.
• Track funnel metrics and manage the Federal field marketing budget.

Skills

Federal marketing

Event planning

Demand generation & ABM

Travel up to 30%

Federal procurement knowledge

Reseller relations

Marketing automation

Sales alignment

AI adoption

Tools

CRM systems

Outreach

Job description

Palo Alto Networks in Reston, VA is hiring for a Field & Channel Program Execution role. You will drive quality pipeline growth and strengthen brand equity across Federal Civilian, FSI, and DoW accounts through targeted field and channel programs.

You will partner with government-focused distributors like Carahsoft to plan joint pipeline initiatives, coordinate events, and align marketing with regional sales, while enabling BDRs and managing end-to-end campaign activations and AI-enabled