Senior Federal Field Marketing Lead

Bazeta; Washington (District of Columbia); Hybrid; USD 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Generous benefits package

RSUs and equity program

Employee stock purchase plan

Career development opportunities

Mentor and buddy program

Zusammenfassung

Datadog is seeking a Senior Field Marketing Manager for the Public Sector to own the U.S. Federal and Defense field marketing strategy and execution.

You will drive multi-channel programs across Federal Civilian agencies, DoD, and Defense Industrial Base, partnering with Public Sector sales leadership and product marketing. You will manage events, executive briefings, and ABM campaigns, aligning messaging with FedRAMP High, IL5, and NIST/DISA frameworks.

Qualifikationen

• 6+ years of field marketing experience in B2B SaaS.
• 4+ years marketing to the U.S. Federal government.
• Fluent in the federal buying cycle and procurement vehicles (GSA, SEWP, CIO-SP, GWACs).
• Experience planning and executing large-scale federal events, executive forums, and sponsored trade shows.
• Hands-on with Salesforce, marketing automation, ABM platforms, and attribution tooling.

Aufgaben

• Set the strategy for, and execute, the integrated Federal and Defense field marketing plan, aligned to Public Sector sales priorities, target agencies and programs, and pipeline goals.
• Build segment-specific program tracks for Federal Civilian, Federal Systems Integrator, DoW/DoD, and Defense Industrial Base audiences.
• Own Datadog’s presence across the federal event calendar, including large-scale conferences, agency industry days, virtual events, and executive gatherings.
• Build program formats that move federal buyers through the funnel, including executive briefings, technical workshops, roundtables, and webinars, and manage the field marketing budget and audience strategy.
• Collaborate with Product Marketing to shape Federal-specific messaging (FedRAMP High, IL5, data residency, U.S.-person operations, continuous ATO, zero trust, and NIST 800-53, CMMC, DISA STIGs).
• Partner with Demand Generation on campaign strategy and execution, adapt nurture tracks for federal audience, manage lead flow and SLAs, and optimize programs based on funnel performance.
• Mentor junior marketers and bring federal market expertise into broader org planning.

Kenntnisse

Field marketing

Public sector marketing

B2B SaaS

Account-based marketing

Executive communication

Campaign management

Tools

Salesforce

Marketing automation

ABM platforms

Jobbeschreibung

Datadog is seeking a Senior Field Marketing Manager for the Public Sector to own the U.S. Federal and Defense field marketing strategy and execution.

You will drive multi-channel programs across Federal Civilian agencies, DoD, and Defense Industrial Base, partnering with Public Sector sales leadership and product marketing. You will manage events, executive briefings, and ABM campaigns, aligning messaging with FedRAMP High, IL5, and NIST/DISA frameworks.