AI-Driven Federal Field Marketing Lead

Madrona Venture Labs; Arlington (VA); On-site; USD 115,000 - 144,000; Full time

Job summary

Cohesity is seeking a Federal Field Marketing Manager to drive DOD, Civilian, IC, and FSIs across the Washington, DC area. You’ll partner with sales and product marketing to develop campaigns that accelerate pipeline and revenue using ABM, events, digital and partner marketing.

Ideal candidates have 7+ years in B2B marketing with federal experience, strong analytics, and a track record of cross-functional collaboration; willingness to travel up to 30% is required.

Qualifications

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector tech sales.
• Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
• Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Responsibilities

• Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.

Skills

B2B marketing

Federal sector marketing

Campaign management

Sales alignment

Data-driven

AI tools

Tools

Salesforce

Marketing automation

Pipeline reporting

Job description

Cohesity is seeking a Federal Field Marketing Manager to drive DOD, Civilian, IC, and FSIs across the Washington, DC area. You’ll partner with sales and product marketing to develop campaigns that accelerate pipeline and revenue using ABM, events, digital and partner marketing.

Ideal candidates have 7+ years in B2B marketing with federal experience, strong analytics, and a track record of cross-functional collaboration; willingness to travel up to 30% is required.