Federal Field Marketing Manager - Americas (Washington, DC)

Cohesity; Arlington (VA); On-site; USD 115,000 - 144,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Job summary

Cohesity is seeking a Federal Field Marketing Manager to own the U.S. federal marketing programs from our Washington, DC area hub. You will partner with the federal sales organization to build integrated campaigns across DoD, Civilian, IC, and FSIs, driving pipeline and revenue with AI-enabled planning and measurement.

You are a strategic, collaborative marketer with 7+ years in B2B marketing and 4+ years supporting federal markets, comfortable traveling up to 30% for events and field activities.

Qualifications

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Responsibilities

• Develop and execute integrated federal marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.
• Plan and execute federal events, executive briefings, webinars, and trade shows.

Skills

B2B marketing

Federal/public sector marketing

Pipeline management

ABM & partner marketing

Events management

Salesforce

Marketing automation

AI tools for marketing

Data analytics

Tools

Salesforce

Marketing automation platforms

Job description

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

Cohesity is seeking a Federal Field Marketing Manager - Washington, DC to own and execute the marketing strategy for the U.S. Federal market. As the primary marketing partner to the federal sales organization, you'll develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs).

You understand the federal buying cycle, know the key partners and events that influence federal buyers, and can build trusted relationships across the ecosystem. You're also comfortable leveraging AI to improve planning, execution, analysis, and operational efficiency, using emerging technologies to drive better marketing outcomes.

How You'll Spend Your Time

Federal Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.

Federal Sales Alignment

• Serve as the primary marketing partner for the federal sales organization.
• Align marketing programs to sales priorities, target accounts, and pipeline goals.
• Use data and AI-driven insights to identify opportunities and communicate business impact.

Events & Field Programs

• Plan and execute federal events, executive briefings, webinars, and trade shows.
• Own Cohesity's presence at key federal industry events and recommend new opportunities.

What We're Looking For

Required Experience

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
• Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.
• Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Preferred Qualifications

• Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.
• Existing network across the federal IT ecosystem.
• Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.
• Experience adopting AI-enabled marketing tools or workflow automation.
• Active or ability to obtain a federal security clearance.

You Are

• A self-starter who takes ownership and delivers results.
• A collaborative partner who influences across sales, marketing, and partners.
• Metrics-driven with a focus on pipeline and revenue.
• Curious and adaptable, embracing AI to improve strategy, operations, and execution.
• Comfortable traveling up to 30% for customer and partner engagements.

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$114,920.00-$143,650.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates:

For information on personal data processing, please see our Privacy Policy.

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.