Federal Marketing Lead, AI-First Growth

Palo Alto Networks, Inc.; Reston (VA); On-site; USD 135,000 - 218,000; Full time

Benefits offered by this job

None

Job summary

Palo Alto Networks, Inc. is seeking a Federal Marketing Manager to lead field and channel programs across Federal Civilian, FSI, and DoW accounts.

You will own regional field marketing execution, partner co-marketing, and ABM initiatives, driving pipeline and revenue growth with a strong focus on AI-enabled workflows. The role requires 5–7+ years in Federal marketing, event mastery, and experience with marketing automation, CRM tools, and outreach platforms.

Qualifications

• 5 to 7+ years of field marketing experience in federal government market.
• 3 to 5+ years focused on Federal Civilian, DoW or similar government segments.
• Proven demand generation, ABM and multi-channel program execution.

Responsibilities

• Drive pipeline growth and brand equity across Federal Civilian, FSI, and DoW accounts.
• Collaborate with channel partners and government distributors for joint plans.
• Maintain tight sales rhythms to optimize pipeline coverage and velocity.
• Work with BDRs to align on campaign activations and enablement.
• Plan end-to-end field events, roundtables, and executive briefings.
• Create AI-first content and tailor messaging for email, Outreach sequences, and collateral.
• Track funnel metrics and manage the Federal field marketing budget.

Skills

Federal marketing

Event planning

Demand generation

ABM

Marketing automation

CRM systems

Cross-functional collaboration

Tools

Outreach

Marketing automation platforms

CRM systems

Job description

Palo Alto Networks, Inc. is seeking a Federal Marketing Manager to lead field and channel programs across Federal Civilian, FSI, and DoW accounts.

You will own regional field marketing execution, partner co-marketing, and ABM initiatives, driving pipeline and revenue growth with a strong focus on AI-enabled workflows. The role requires 5–7+ years in Federal marketing, event mastery, and experience with marketing automation, CRM tools, and outreach platforms.