Federal Field Marketing Strategist

Cohesity; Arlington (VA); On-site; USD 115,000 - 144,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Job summary

Cohesity is seeking a Federal Field Marketing Manager to own the U.S. federal marketing programs from our Washington, DC area hub. You will partner with the federal sales organization to build integrated campaigns across DoD, Civilian, IC, and FSIs, driving pipeline and revenue with AI-enabled planning and measurement.

You are a strategic, collaborative marketer with 7+ years in B2B marketing and 4+ years supporting federal markets, comfortable traveling up to 30% for events and field activities.

Qualifications

• 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.
• Experience executing field marketing programs, ABM, partner marketing, and events.
• Strong collaboration, project management, and analytical skills.
• Experience with Salesforce, marketing automation platforms, and pipeline reporting.
• Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.

Responsibilities

• Develop and execute integrated federal marketing plans across DoD, Civilian, IC, and FSI audiences.
• Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.
• Collaborate with federal partners and distributors to execute joint GTM initiatives.
• Partner with Product Marketing on federal-specific messaging and content.
• Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.
• Measure pipeline performance and continuously optimize programs based on data.
• Plan and execute federal events, executive briefings, webinars, and trade shows.

Skills

B2B marketing

Federal/public sector marketing

Pipeline management

ABM & partner marketing

Events management

Salesforce

Marketing automation

AI tools for marketing

Data analytics

Tools

Salesforce

Marketing automation platforms

Job description

Cohesity is seeking a Federal Field Marketing Manager to own the U.S. federal marketing programs from our Washington, DC area hub. You will partner with the federal sales organization to build integrated campaigns across DoD, Civilian, IC, and FSIs, driving pipeline and revenue with AI-enabled planning and measurement.

You are a strategic, collaborative marketer with 7+ years in B2B marketing and 4+ years supporting federal markets, comfortable traveling up to 30% for events and field activities.