Federal Field Marketing Strategist

Riverbed Technology; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible workplace policies

Employee resource groups

Learning and development resources

Career progression pathways

Wellness programs

Job summary

Riverbed, a leader in AI-powered observability, seeks a Federal Field Marketing Manager to join our U.S. Federal Marketing team in the DC area. You will shape regional programs, partner with Federal Sales, ABM and Partner teams, and drive pipeline for Riverbed solutions.

The role requires 5+ years in B2G marketing, travel around 25%, and the ability to craft multi‑channel campaigns, events, and partner initiatives. You will measure ROI, optimize investments, and help accelerate federal revenue.

Qualifications

• 5+ years of progressive marketing experience in the B2G sector.
• Deep understanding of government procurement cycles and agency missions.
• Experience designing data-driven, multi-channel ABM campaigns.
• Strong ability to use AI tools to streamline workflows and content.
• Excellent written and verbal communication; able to engage sales leadership and cross-functional teams.
• Bachelor's degree in marketing, communications, business, or related field.
• Willingness to travel ~25%.

Responsibilities

• Develop and execute regionally tailored marketing strategies for federal accounts.
• Lead federal events from planning to execution and follow-up.
• Collaborate with federal sales, partner teams and cross-functional partners.
• Measure pipeline impact, ROI, and program performance.
• Maintain marketing systems and CRM data quality.

Skills

B2G Marketing

Public Sector

ABM

AI Tools

Stakeholder Influence

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

ABM tools

Job description

Riverbed, a leader in AI-powered observability, seeks a Federal Field Marketing Manager to join our U.S. Federal Marketing team in the DC area. You will shape regional programs, partner with Federal Sales, ABM and Partner teams, and drive pipeline for Riverbed solutions.

The role requires 5+ years in B2G marketing, travel around 25%, and the ability to craft multi‑channel campaigns, events, and partner initiatives. You will measure ROI, optimize investments, and help accelerate federal revenue.