Senior Associate, Experience Planning

Hearts United; United States; Presencial; USD 70 000 - 90 000; Tempo integral

Resumo da oferta

Hearts United is seeking a Senior Associate, Experience Planning to support paid media planning and budget management for client campaigns. The role emphasizes building deep client knowledge and collaborating with teams to develop actionable media directions.

The successful candidate will leverage data-driven insights, maintain strong relationships with clients, and grow into broader management responsibilities within a dynamic media agency environment.

Qualificações

• 2 years of media planning experience
• Experience managing individual deliverables and supporting media programs
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Strong understanding of media fundamentals and ability to educate others
• Ready to take on management responsibilities
• Understanding of key research sources
• Knowledge of current trends and innovations in media
• Comfort with data, analytics and measurement

Responsabilidades

• Assists in developing paid media recommendations and POVs to clients
• Humanizes targets through empathic audience analysis using tools to describe priority audiences
• Manages client budgets through flowcharts, budgets, and trackers
• Maintains pulse on competitive intelligence via research tools
• Pulls projected media plan performance (reach, frequency) using tools
• Communicates plan changes to internal teams
• Sends meeting recaps and updates client status sheets

Conhecimentos

Media planning

Budget management

Data analysis

Client service mindset

Communication

Team leadership potential

Descrição da oferta de emprego

The Senior Associate, Experience Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.

Responsibilities

• Assists in developing paid media recommendations & POVs to clients
• Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
• Manages client budgets through flowcharts, media authorizations and financial trackers
• Maintains pulse on competitive intelligence through several tools including desktop research
• Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
• Communicates plan changes to expanded internal team
• Sends meeting recaps; updates client and internal status sheets

Qualifications

• 2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Comfort planning
• across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilitiesUnderstanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with data, analytics and measurement