Executive HCP Marketing & Strategy Lead – Hybrid

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 262.000 - 394.000; Vollzeit

Zusammenfassung

Boehringer Ingelheim seeks an accomplished US Marketing leader to drive strategy, launches and ongoing brand growth. You will oversee omnichannel campaigns, customer engagement, and cross-functional collaboration with Sales, Medicine, and Regulatory to deliver a cohesive market approach.

The role emphasizes leadership across teams, budget stewardship, and evidence-based optimization in a dynamic US market.

Qualifikationen

• Bachelor’s degree required; MBA preferred.
• 10–12 years of pharmaceutical Sales and Marketing experience or equivalent.
• At least 5 years of supervisory experience.
• Proven leadership in US pharmaceutical Marketing with brand strategy experience.
• Ability to lead cross-functional teams and manage budgets.

Aufgaben

• Own the integrated US Marketing strategy, positioning, and annual plan.
• Lead HCP, patient/consumer, omnichannel and related Marketing capabilities.
• Direct campaigns, content, platforms, and agency partnerships for timely execution.
• Serve as senior Marketing member of the Asset Leadership Team and ensure launch readiness.
• Integrate market research, analytics, and customer insights into Marketing choices.
• Oversee DP budget deployment, sample allocations, and annual planning.

Kenntnisse

Strategic thinking

Analytical skills

Leadership experience

Cross-functional collaboration

Decision making

Ausbildung

Bachelor’s degree

MBA preferred

Jobbeschreibung

Boehringer Ingelheim seeks an accomplished US Marketing leader to drive strategy, launches and ongoing brand growth. You will oversee omnichannel campaigns, customer engagement, and cross-functional collaboration with Sales, Medicine, and Regulatory to deliver a cohesive market approach.

The role emphasizes leadership across teams, budget stewardship, and evidence-based optimization in a dynamic US market.