Head of HCP Marketing

Meet Life Sciences Ltd.; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Meet Life Sciences Ltd. in the United States is seeking a Head of HCP Marketing to lead the strategy and execution of its healthcare professional engagement ahead of a major US product launch.

You will shape the HCP strategy, align cross-functional teams, and build an omnichannel approach across digital, events, and peer‑to‑peer education while translating insights into actionable marketing programs.

Qualifications

• 15+ years of experience in pharmaceutical or biopharmaceutical marketing, commercial strategy, or a closely related function.
• Significant experience leading HCP marketing and promotional strategy for specialty pharmaceutical brands.
• Demonstrated experience supporting or leading a major product launch, including pre-launch planning and launch readiness.
• Experience working in competitive, highly visible markets where differentiation and strong customer engagement are critical.
• Strong partnership with Sales and an understanding of how field teams translate brand strategy into customer engagement.
• Experience in gastroenterology, immunology, inflammation, or another competitive specialty market is highly desirable.
• Demonstrated success developing and executing integrated, omnichannel HCP strategies.
• Experience leading, mentoring, or building high-performing marketing teams.
• Bachelor's degree required; advanced degree or MBA is a plus.

Responsibilities

• Develop and lead the U.S. HCP marketing strategy, including brand planning, customer segmentation, targeting, positioning, messaging, and engagement strategy.
• Lead promotional strategy and execution across personal promotion, digital, omnichannel, peer-to-peer education, congresses, and other HCP-facing channels.
• Translate customer insights, market research, competitive intelligence, and analytics into actionable marketing strategies.
• Drive launch readiness and commercialization activities, ensuring alignment across marketing, sales, medical, and commercial operations.
• Partner closely with Sales leadership to align brand strategy, field execution, messaging, training, and customer engagement.
• Lead the development of promotional materials, sales tools, speaker programs, educational initiatives, and other customer-facing resources.
• Develop and execute an integrated omnichannel strategy that creates a consistent and differentiated HCP experience.
• Monitor competitive dynamics and identify opportunities to differentiate the brand in a crowded and closely watched market.
• Build strong relationships with internal and external stakeholders, including physicians and other healthcare professionals.
• Provide strategic recommendations, business insights, and performance updates to senior leadership.
• Build, develop, and lead a high-performing marketing organization as the team grows.

Skills

HCP marketing

Promotional strategy

Omnichannel marketing

Launch readiness

Cross-functional leadership

Stakeholder engagement

Team leadership

Competitive markets

Education

Bachelor's degree

MBA

Job description

Our client is a growing biotech company preparing for a US product launch and is seeking a Head of HCP Marketing to lead the strategy and execution of its healthcare professional engagement efforts.

This is a highly visible leadership opportunity for an experienced pharmaceutical marketer who can develop the HCP strategy, shape broader brand direction, and mobilize cross-functional teams toward a successful launch. The ideal candidate will bring strong commercial judgment, executive presence, and a proven ability to operate effectively in competitive, high-visibility markets.

Key Responsibilities

• Develop and lead the U.S. HCP marketing strategy, including brand planning, customer segmentation, targeting, positioning, messaging, and engagement strategy.
• Lead promotional strategy and execution across personal promotion, digital, omnichannel, peer-to-peer education, congresses, and other HCP-facing channels.
• Translate customer insights, market research, competitive intelligence, and analytics into actionable marketing strategies.
• Drive launch readiness and commercialization activities, ensuring alignment across marketing, sales, medical, and commercial operations.
• Partner closely with Sales leadership to align brand strategy, field execution, messaging, training, and customer engagement.
• Lead the development of promotional materials, sales tools, speaker programs, educational initiatives, and other customer-facing resources.
• Develop and execute an integrated omnichannel strategy that creates a consistent and differentiated HCP experience.
• Monitor competitive dynamics and identify opportunities to differentiate the brand in a crowded and closely watched market.
• Build strong relationships with internal and external stakeholders, including physicians and other healthcare professionals.
• Provide strategic recommendations, business insights, and performance updates to senior leadership.
• Build, develop, and lead a high-performing marketing organization as the team grows.

What We're Looking For

• 15+ years of experience in pharmaceutical or biopharmaceutical marketing, commercial strategy, or a closely related commercial function.
• Significant experience leading HCP marketing and promotional strategy for specialty pharmaceutical brands.
• Demonstrated experience supporting or leading a major product launch, including pre-launch planning and launch readiness.
• Experience working in competitive, highly visible markets where differentiation and strong customer engagement are critical.
• Strong partnership with Sales and an understanding of how field teams translate brand strategy into customer engagement.
• Experience in gastroenterology, immunology, inflammation, or another competitive specialty market is highly desirable.
• Demonstrated success developing and executing integrated, omnichannel HCP strategies.
• Experience leading, mentoring, or building high-performing marketing teams.
• Bachelor's degree required; advanced degree or MBA is a plus.

Why This Opportunity?

• High-visibility leadership role with significant influence over HCP and broader brand strategy.
• Opportunity to shape commercialization strategy ahead of a major U.S. launch.
• Significant cross-functional exposure and partnership with senior leadership.
• Ability to help build and scale a growing marketing organization.
• Opportunity to make a meaningful impact within a rapidly evolving biopharmaceutical company.