Head of HCP Marketing & Launch Strategy (Remote)

Meet Life Sciences Ltd.; United States; Remote; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Meet Life Sciences Ltd. is seeking an Executive Director, Head of HCP Marketing to lead the strategy and execution of its healthcare professional engagement efforts in the U.S.

This senior role requires a track record of shaping brand direction and mobilizing cross-functional teams toward a successful product launch. The ideal candidate will bring 15+ years in pharma marketing, deep specialty experience, and demonstrated leadership in omnichannel HCP programs, with a passion for high-visibility

Qualifikationen

• 15+ years of experience in pharmaceutical or biopharmaceutical marketing.
• Experience in gastroenterology, immunology, inflammation, or adjacent competitive specialty market.
• Leading HCP marketing and promotional strategy for specialty brands.
• Experience supporting or leading a major product launch.
• Experience in competitive, highly visible markets.
• Strong partnership with Sales and translating brand strategy into customer engagement.
• Demonstrated success developing and executing integrated, omnichannel HCP strategies.
• Experience leading, mentoring, or building high-performing marketing teams.
• Bachelor's degree required; MBA is a plus.

Aufgaben

• Develop and lead the U.S. HCP marketing strategy, including brand planning, customer segmentation, targeting, positioning, messaging, and engagement strategy.
• Lead promotional strategy and execution across personal promotion, digital, omnichannel, peer-to-peer education, congresses, and other HCP-facing channels.
• Translate customer insights, market research, competitive intelligence, and analytics into actionable marketing strategies.
• Drive launch readiness and commercialization activities, ensuring alignment across marketing, sales, medical, and commercial operations.
• Partner closely with Sales leadership to align brand strategy, field execution, messaging, training, and customer engagement.
• Lead the development of promotional materials, sales tools, speaker programs, educational initiatives, and other customer-facing resources.
• Develop and execute an integrated omnichannel strategy that creates a consistent and differentiated HCP experience.
• Monitor competitive dynamics and identify opportunities to differentiate the brand in a crowded and closely watched market.
• Build strong relationships with internal and external stakeholders, including physicians and other healthcare professionals.
• Provide strategic recommendations, business insights, and performance updates to senior leadership.
• Build, develop, and lead a high-performing marketing organization as the team grows.

Ausbildung

Bachelor's degree

MBA or advanced degree

Jobbeschreibung

Meet Life Sciences Ltd. is seeking an Executive Director, Head of HCP Marketing to lead the strategy and execution of its healthcare professional engagement efforts in the U.S.

This senior role requires a track record of shaping brand direction and mobilizing cross-functional teams toward a successful product launch. The ideal candidate will bring 15+ years in pharma marketing, deep specialty experience, and demonstrated leadership in omnichannel HCP programs, with a passion for high-visibility