Executive Director, US Marketing Portfolio Lead

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 262,000 - 394,000; Full time

Benefits offered by this job

Discretionary bonus

Relocation assistance

Total Rewards program

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking an executive to lead the integrated US Marketing strategy for a priority asset, guiding positioning, segmentation and customer journeys. You will manage a diverse marketing organization, recruit and develop talent, and ensure alignment with asset ambition and governance.

The role requires deep strategic and analytical skills, substantial supervisory experience, and strong budget and cross-functional coordination across Sales, Medicine, and Value

Qualifications

• Bachelor's degree required; MBA preferred.
• 10-12 years of pharmaceutical Sales and Marketing experience or equivalent.
• At least 5 years of supervisory experience.
• Proven leadership in US pharmaceutical Marketing and brand strategy.
• Strong ability to lead a multi-layer Marketing organization and manage budgets.

Responsibilities

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan.
• Lead the Marketing organization across HCP, patient/consumer, omnichannel, and related capabilities; recruit and develop talent.
• Direct campaigns, content, platforms, field enablement and agency partners while ensuring compliance and quality.
• Serve as senior Marketing member of Asset Leadership Team; ensure launch readiness and cross-functional dependencies.
• Integrate research, analytics and competitive intelligence; establish KPIs and drive performance improvements.
• Own DP budget deployment and sample allocations within asset investment envelope; oversee annual planning.
• Develop lifecycle recommendations with Medicine, Value & Access and VP Head; manage alliances where applicable.

Skills

Strategic marketing

Leadership

Budget management

Market research

Omnichannel

Analytics

Stakeholder management

Education

Bachelor's degree

MBA

Job description

Boehringer Ingelheim in Ridgefield, CT is seeking an executive to lead the integrated US Marketing strategy for a priority asset, guiding positioning, segmentation and customer journeys. You will manage a diverse marketing organization, recruit and develop talent, and ensure alignment with asset ambition and governance.

The role requires deep strategic and analytical skills, substantial supervisory experience, and strong budget and cross-functional coordination across Sales, Medicine, and Value