Executive Director, Programmatic Media & Platform Strategy

Citi; Irving (TX); On-site; USD 144,480 - 216,720; Full time

Job summary

Citi’s Programmatic Media Group Manager is a senior leader shaping Citi's programmatic media investments and guiding a hands-on team to drive governance, optimization, and performance. This role partners with legal, compliance and procurement to navigate contracting and tech deployments in a regulated financial environment.

Reporting to the Head of Media Transformation and AdTech, the role requires 10+ years in programmatic leadership, deep DV360 expertise, and a proactive, privacy‑first

Qualifications

• 10+ years in media, branding and advertising with leading teams.
• 10+ years in programmatic media with leadership responsibilities.
• Expert-level DV360 proficiency and hands-on programmatic activation.
• Experience with Amazon/Yahoo DSPs is a plus.

Responsibilities

• Lead, mentor, and scale Citi’s in-house programmatic media team.
• Define platform capabilities and guide advanced optimization.
• Manage vendor relationships, terms, and performance.
• Oversee governance, QA, audits, and billing reconciliations.
• Collaborate with legal, compliance, and procurement for tech contracting.
• Communicate insights to executives and influence strategy.

Skills

Programmatic leadership

Strategic thinking

Advanced analytics

Team mentoring

Stakeholder management

Education

Bachelor’s/University degree, Master’s degree preferred

Tools

DV360

Amazon DSP

Yahoo DSP

DSP platforms

Job description

Citi’s Programmatic Media Group Manager is a senior leader shaping Citi's programmatic media investments and guiding a hands-on team to drive governance, optimization, and performance. This role partners with legal, compliance and procurement to navigate contracting and tech deployments in a regulated financial environment.

Reporting to the Head of Media Transformation and AdTech, the role requires 10+ years in programmatic leadership, deep DV360 expertise, and a proactive, privacy‑first