Senior Media Strategy Architect

Citigroup Inc.; New York (NY); Hybride; USD 164 000 - 245 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Global marketing infrastructure access

Résumé du poste

Citi Wealth seeks a Senior Media Manager to own the paid media strategy and execution, directing channel investments and optimizing campaigns for growth. You will shape a unified brand and performance approach across digital, social, video, and native formats, while leading data activation and cross-functional collaboration.

This role requires senior-level credibility, a challenger mindset, and the ability to influence stakeholders in a global organization.

Qualifications

• 15+ years of paid media experience across digital, social, video, and search.
• Strong track record of building high-performing media functions.
• Experience leading first-party data activation, audience segmentation, and targeting.
• Understanding evolving media landscape and data-driven/AI-powered execution.
• Executive presence to influence senior stakeholders.
• Ability to identify white space opportunities and push beyond established approaches.
• Bachelor's degree or equivalent university qualification.

Responsabilités

• Set the strategic direction for Citi Wealth's paid media function and identify white space opportunities.
• Own the end-to-end paid media plan from budget to post-campaign reporting.
• Connect brand and performance marketing into a single growth-oriented paid media strategy.
• Lead first-party data strategy and audience targeting across channels.
• Apply expertise across paid search, programmatic, video, social, and native formats.
• Direct Citi's integrated agency partners with clear expectations and accountability.
• Engage senior stakeholders to shape conditions for effective media work.
• Manage regulatory reviews for media creative without compromising ambition.

Connaissances

Paid media

Strategic leadership

Data activation

Executive presence

White space opportunities

Stakeholder management

Communication at senior levels

Bachelor's degree

Formation

Bachelor's degree

Description du poste

Citi Wealth seeks a Senior Media Manager to own the paid media strategy and execution, directing channel investments and optimizing campaigns for growth. You will shape a unified brand and performance approach across digital, social, video, and native formats, while leading data activation and cross-functional collaboration.

This role requires senior-level credibility, a challenger mindset, and the ability to influence stakeholders in a global organization.