Head of In‑House Programmatic Media & Activation

Citigroup Inc.; Irving (TX); On-site; USD 144,000 - 217,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability保险

Wellness programs

Paid time off

Job summary

Citigroup Inc. in Irving, Texas, seeks a Programmatic Media Group Manager with 10+ years in media and advertising to lead Citi's in-house programmatic team and drive strategic platform choices, DV360 mastery, and rigorous measurement.

You will mentor analysts, shape governance, partner with legal and procurement, and propel privacy‑first ad tech initiatives while delivering aligned business outcomes for Citi's brands.

Qualifications

• 10+ years of experience in media, branding and advertising including managing teams.
• 10+ years of progressive experience within programmatic media with leadership responsibilities.
• Expert-level proficiency and hands-on experience running DV360 campaigns.
• Extensive experience with leading programmatic activation platforms (DSPs).
• Experience with Amazon and Yahoo DSPs is a plus.
• Strong ability to mentor and develop high-performing teams.
• Deep familiarity with AdTech and MarTech ecosystems and governance.

Responsibilities

• Lead, mentor, and develop a high-performing in-house programmatic media team.
• Define and execute Citi's platform strategy for media activation and optimization.
• Manage vendor relationships and contract negotiations with programmatic partners.
• Oversee governance, risk, and compliance related to programmatic media spend and audits.

Skills

Leadership & mentoring

Strategic thinking

Analytical mindset

Executive communication

Education

Bachelor's degree

Master's degree preferred

Tools

DV360

DSPs (Amazon/Yahoo)

Job description

Citigroup Inc. in Irving, Texas, seeks a Programmatic Media Group Manager with 10+ years in media and advertising to lead Citi's in-house programmatic team and drive strategic platform choices, DV360 mastery, and rigorous measurement.

You will mentor analysts, shape governance, partner with legal and procurement, and propel privacy‑first ad tech initiatives while delivering aligned business outcomes for Citi's brands.