Programmatic Campaign Strategist

Citi; New York (NY); Vor Ort; USD 78.000 - 109.000; Vollzeit

Zusammenfassung

Citi's Programmatic Campaign Analyst role involves executing, optimizing, and reporting Citi's programmatic media investments within an in-house team. This position requires 2-5 years of hands-on experience with programmatic platforms, including DV360, and strong analytical skills to support optimization efforts and performance analysis.

You will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic

Qualifikationen

• 2-5 years of progressive hands-on programmatic media experience.
• Strong analytical skills to support optimization and performance analysis.
• Experience with DV360 and other DSPs.

Aufgaben

• Execute and optimize programmatic media campaigns across platforms.
• Monitor performance daily and assist in analysis of programmatic metrics.
• Utilize AdTech/MarTech tools for trafficking, tracking, and reporting.
• Support Senior Programmatic Campaign Manager with vendor communications.
• Collaborate with internal teams to align with marketing objectives.
• Adhere to governance, QA checks, and billing reconciliation.

Kenntnisse

DV360

Programmatic platforms

Campaign optimization

Analytics

Vendor liaison

Ausbildung

Bachelor's degree or equivalent experience

Tools

DV360

Jobbeschreibung

Citi's Programmatic Campaign Analyst role involves executing, optimizing, and reporting Citi's programmatic media investments within an in-house team. This position requires 2-5 years of hands-on experience with programmatic platforms, including DV360, and strong analytical skills to support optimization efforts and performance analysis.

You will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic