Programmatic Campaign Specialist

Citigroup Inc.; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life insurance

Disability insurance

Wellness programs

Paid time off

Job summary

Citigroup Inc. in Irving, TX is seeking a Programmatic Campaign Analyst to execute, optimize, and report on Citi's programmatic media investments within an in-house team.

This role supports the Senior Programmatic Campaign Manager and concentrates on day-to-day campaign management, QA checks, and collaboration with analytics, creative, and vendors to drive performance while safeguarding Citi's brand. A 2-5 year track record in programmatic media and hands-on experience with DV360 and DSPs is

Qualifications

• 2–5 years of progressive hands-on experience within programmatic media.
• Experience in media analytics and campaign optimization.
• Strong knowledge of DV360 and leading DSPs.
• Foundational understanding of AdTech/MarTech ecosystems.

Responsibilities

• Execute and optimize programmatic media campaigns across platforms.
• Monitor performance daily and generate reports with insights.
• Utilize AdTech/MarTech tools for trafficking and tracking.
• Support vendor communications and internal collaboration.
• Adhere to governance and perform QA checks on campaigns.
• Assist with documentation and billing reconciliation.
• Explore new media solutions and emerging technologies.

Skills

Programmatic media

DV360

Analytical skills

Campaign optimization

Communication

Education

Bachelor's degree

Tools

DV360

DSPs

AdTech/MarTech tools

Job description

Citigroup Inc. in Irving, TX is seeking a Programmatic Campaign Analyst to execute, optimize, and report on Citi's programmatic media investments within an in-house team.

This role supports the Senior Programmatic Campaign Manager and concentrates on day-to-day campaign management, QA checks, and collaboration with analytics, creative, and vendors to drive performance while safeguarding Citi's brand. A 2-5 year track record in programmatic media and hands-on experience with DV360 and DSPs is