Senior Programmatic Media Architect

Citi; New York (NY); Presencial; USD 130 000 - 195 000; Tempo integral

Resumo da oferta

Citi Commerce is building a next‑generation programmatic media platform in New York. We seek a Senior Programmatic Media Manager to own campaign execution, drive operational rigor, and help scale campaigns across Citi’s commerce media network.

The role requires hands-on ad ops expertise, with the ability to shape best practices in a build-from-scratch organization and report to the Programmatic Media Group Manager.

Qualificações

• Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs).
• Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting.
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms).
• Solid understanding of digital media measurement frameworks and KPIs.
• Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns.
• Strong analytical and problem-solving skills, with a proactive approach to issue resolution.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Effective cross-functional collaboration and communication skills.

Responsabilidades

• Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels.
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment.
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance.
• Support inventory management across Citi-owned and operated properties, ensuring effective utilization.
• Activate and manage audience segments using Citi first‑party data and partner platforms.
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals.
• Identify, elevate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors).
• Contribute to the development and standardization of ad operations processes and workflows.
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability.
• Deliver clear reporting and insights on campaign performance to internal stakeholders.
• Appropriately assess risk when business decisions are made, demonstrating consideration for Citi’s reputation and safeguarding assets.

Conhecimentos

Ad Operations

Campaign Management

Campaign Trafficking

Reporting & Analytics

Inventory/Yield Optimization

Cross-functional Collaboration

Formação académica

Bachelor’s degree

Master’s degree preferred

Ferramentas

Google Ad Manager

DV360

DSPs

Descrição da oferta de emprego

Citi Commerce is building a next‑generation programmatic media platform in New York. We seek a Senior Programmatic Media Manager to own campaign execution, drive operational rigor, and help scale campaigns across Citi’s commerce media network.

The role requires hands-on ad ops expertise, with the ability to shape best practices in a build-from-scratch organization and report to the Programmatic Media Group Manager.