Programmatic Campaign Analyst

Citigroup; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Citigroup is seeking a Programmatic Campaign Analyst in New York to manage day-to-day programmatic media operations. You will execute campaigns, optimize strategies, monitor performance, and deliver reporting while safeguarding brand quality.

You will work with DV360 and other DSPs, collaborating with agency partners and internal teams to drive business outcomes and ensure governance. This role reports to the Group Manager, Lead Programmatic Media Strategist.

Qualifications

• 2-5 years of progressive hands-on experience in programmatic media and campaign execution.
• 2-5 years of experience in media analytics or advertising analytics.
• Hands-on experience running campaigns in DV360 is required.
• Experience with leading programmatic activation platforms (DSPs) and optimization techniques.

Responsibilities

• Execute and optimize programmatic media campaigns across platforms, ensuring alignment with objectives.
• Monitor performance daily; analyze metrics and provide insights.
• Utilize AdTech/MarTech tools for setup, trafficking, tracking and reporting.
• Support Senior Programmatic Campaign Manager in communications with vendors and partners.
• Collaborate with agency and internal teams to ensure smooth campaign execution.

Skills

Programmatic media

DV360

Analytics

Communication

Organization

Education

Bachelor's degree

Tools

DV360 platform

AdTech tools

DSPs

Job description

The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires 2-5 years of progressive experience, demonstrating strong hands-on proficiency in media activation platforms, coupled with analytical skills to support optimization efforts and assist in the analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi's brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting into the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing against Citi's internal approach and contributing to the effective use of strategic technology partnerships.

Key Responsibilities:

• Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
• Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations.
• Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features.
• Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
• Agency & Internal Collaboration: Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
• Operational Adherence & Quality Assurance: Adhere to established governance frameworks for programmatic media activities. Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting. Assist with documentation of campaign strategies and execution, and support billing reconciliation processes.
• AdTech Support: Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side.
• 2-5 years of experience in media, branding or advertising analytics
• Strong hands-on experience running campaigns in DV360 is required.
• Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques.
• Experience with Amazon and Yahoo DSPs is a plus.
• Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
• Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets.
• Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising.
• Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners.
• Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment.

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.