Programmatic Campaign Specialist — DV360 Expert

Citigroup; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Citigroup is seeking a Programmatic Campaign Analyst in New York to manage day-to-day programmatic media operations. You will execute campaigns, optimize strategies, monitor performance, and deliver reporting while safeguarding brand quality.

You will work with DV360 and other DSPs, collaborating with agency partners and internal teams to drive business outcomes and ensure governance. This role reports to the Group Manager, Lead Programmatic Media Strategist.

Qualifications

• 2-5 years of progressive hands-on experience in programmatic media and campaign execution.
• 2-5 years of experience in media analytics or advertising analytics.
• Hands-on experience running campaigns in DV360 is required.
• Experience with leading programmatic activation platforms (DSPs) and optimization techniques.

Responsibilities

• Execute and optimize programmatic media campaigns across platforms, ensuring alignment with objectives.
• Monitor performance daily; analyze metrics and provide insights.
• Utilize AdTech/MarTech tools for setup, trafficking, tracking and reporting.
• Support Senior Programmatic Campaign Manager in communications with vendors and partners.
• Collaborate with agency and internal teams to ensure smooth campaign execution.

Skills

Programmatic media

DV360

Analytics

Communication

Organization

Education

Bachelor's degree

Tools

DV360 platform

AdTech tools

DSPs

Job description

Citigroup is seeking a Programmatic Campaign Analyst in New York to manage day-to-day programmatic media operations. You will execute campaigns, optimize strategies, monitor performance, and deliver reporting while safeguarding brand quality.

You will work with DV360 and other DSPs, collaborating with agency partners and internal teams to drive business outcomes and ensure governance. This role reports to the Group Manager, Lead Programmatic Media Strategist.