Executive Director, Product & Vertical Marketing

Toshiba Global Commerce Solutions - External; North Carolina; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Group health coverage

401(k) plan with company match

Life insurance

Employee discounts

Job summary

Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to translate insights into differentiated go-to-market strategies that boost launch success, seller effectiveness, and revenue growth.

The leader bridges Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing, overseeing Product and Vertical Marketing to craft compelling narratives, accelerate pipeline, and drive customer adoption across geographies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Define and lead industry marketing strategies for key verticals (Grocery, Hospitality, Convenience, Fuel, Specialty).
• Build industry value propositions, buyer journeys, content strategies, and sales plays.
• Partner with sales leadership to identify market opportunities and improve penetration in priority verticals.
• Develop industry thought leadership programs to elevate brand awareness and credibility.
• Monitor market trends, customer needs, and competitive activity to shape messaging priorities.

Skills

Strategic planning

Executive leadership

Cross-functional collaboration

Market positioning

Education

Bachelor’s degree in Marketing or related

Job description

Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to translate insights into differentiated go-to-market strategies that boost launch success, seller effectiveness, and revenue growth.

The leader bridges Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing, overseeing Product and Vertical Marketing to craft compelling narratives, accelerate pipeline, and drive customer adoption across geographies.