Chief Product & Vertical Marketing Executive

Toshiba Global Commerce Solutions; Durham (NC); On-site; USD 170,000 - 240,000; Full time

Benefits offered by this job

Group health coverage

Employee Assistance Programs

401(k) plan (with company match)

Company provided life insurance

Pet Insurance

Employee discounts

Generous paid holiday schedule, paid 1

Job summary

Toshiba Global Commerce Solutions is a global leader in retail technology, seeking a Product & Vertical Marketing Executive Director who will translate insights into differentiated go-to-market strategies that drive launch success, seller effectiveness, and revenue growth.

The leader will bridge Product Marketing, Sales, Customer Success, Channel Partners, and Regional Marketing to ensure market-driven solutions are positioned, launched, and activated across markets.

Qualifications

• 12+ years of progressive marketing experience.
• 7+ years leading Product Marketing, Vertical Marketing, Go-to-Market, or related marketing organizations.
• Proven experience supporting complex B2B technology or enterprise solutions businesses.
• Demonstrated success launching products, driving revenue growth, leading cross-functional initiatives, and driving adoption of product messaging, launch plans, and go-to-market motions.

Responsibilities

• Define and lead industry marketing strategies for key target verticals including Grocery, Hospitality, Convenience, Fuel, Specialty, and other strategic segments.
• Build industry-specific value propositions, buyer journeys, content strategies, solution narratives, and sales plays.
• Partner with sales leadership to identify market opportunities and improve penetration within priority verticals.
• Develop industry thought leadership programs that elevate brand awareness and market credibility.
• Monitor market trends, customer needs, competitive activity, and emerging opportunities to shape vertical messaging and priorities.

Skills

Strategic planning

Communication

Storytelling

Stakeholder management

Leadership

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Toshiba Global Commerce Solutions is a global leader in retail technology, seeking a Product & Vertical Marketing Executive Director who will translate insights into differentiated go-to-market strategies that drive launch success, seller effectiveness, and revenue growth.

The leader will bridge Product Marketing, Sales, Customer Success, Channel Partners, and Regional Marketing to ensure market-driven solutions are positioned, launched, and activated across markets.