Executive Director, Digital Growth & Membership (Remote)

CVS Health; Wisconsin; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health seeks an Executive Director, Digital Product for Membership, Engagement & Retention. Lead strategy and execution across growth channels, CRM, and Epic integration to drive patient acquisition, engagement, and long-term retention.

You will manage a multidisciplinary team spanning Product, Engineering, Data, and UX, shaping scalable platforms that optimize patient pathways and lifetime value.

Qualifications

• Bachelor's degree required; graduate degree and/or clinical background preferred.
• 10-15+ years of progressive leadership experience in healthcare operations and clinical technology product management.
• Proven history partnering with primary care networks and value-based care organizations.

Responsibilities

• Define and execute end-to-end digital experiences from first-touch to ongoing care engagement.
• Lead cross-functional teams (product, engineering, data, design) to deliver scalable platforms.
• Oversee CRM/Epic integrations and ensure seamless data flow across systems.
• Partner with executive leadership to drive patient growth, engagement, and retention metrics.

Skills

Executive Presence

Healthcare Engagement Tech

Growth & Retention

Product & Tech Leadership

Problem-Solving

Hands-on Leadership

People Leadership

Education

Bachelor's degree

Graduate degree or clinical background preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health seeks an Executive Director, Digital Product for Membership, Engagement & Retention. Lead strategy and execution across growth channels, CRM, and Epic integration to drive patient acquisition, engagement, and long-term retention.

You will manage a multidisciplinary team spanning Product, Engineering, Data, and UX, shaping scalable platforms that optimize patient pathways and lifetime value.