EU SDR Lead: Scale Outbound for Dev-Focused SaaS

Rozgoo; United States; Remote; USD 78,000 - 123,000; Full time

Benefits offered by this job

Supportive team and culture

Flexible work environment

Global, diverse colleagues

Health plans and perks

Healthy work-life balance

Job summary

Sanity.io is seeking a strategic and hands-on EU Sales Development Manager to lead our EU SDR team. You will drive outbound pipeline, build multi-channel campaigns, and align with Marketing and Product to optimize signals into conversations with high-intent buyers.

You’ll design scalable training, playbooks, and KPIs, while collaborating with Sales, RevOps, and Marketing to refine ICP, lead scoring, and sequencing. This role offers leadership influence and visibility from day one.

Qualifications

• 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
• Deep expertise in outbound strategy and tailoring messaging to technical buyers.
• Proven track record of scaling SDR teams in high-growth environments.
• Understanding product-led funnels and activating outbound campaigns from in-product signals.
• Bonus: experience selling a horizontal platform to developers, product managers, or digital experience teams.
• Background in CMS, content infrastructure, or developer tools.

Responsibilities

• Drive outbound pipeline generation across target segments with a focus on developers, product teams, and digital experience leaders.
• Build and optimize multi-channel outbound strategies (email, phone, social, video) to identify and engage high-fit prospects.
• Partner with Marketing and Product to operationalize signals into outbound campaigns.
• Design and implement scalable training, playbooks, and KPIs to drive performance.
• Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
• Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

Skills

Outbound strategy

Leadership experience

SDR management

CMS experience

Developer tooling

Sales Development

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Common Room

Job description

Sanity.io is seeking a strategic and hands-on EU Sales Development Manager to lead our EU SDR team. You will drive outbound pipeline, build multi-channel campaigns, and align with Marketing and Product to optimize signals into conversations with high-intent buyers.

You’ll design scalable training, playbooks, and KPIs, while collaborating with Sales, RevOps, and Marketing to refine ICP, lead scoring, and sequencing. This role offers leadership influence and visibility from day one.