ERP Demand Gen Marketing Manager — Growth & Campaigns

Tyler Technologies, Inc.; Maine; On-site; USD 95,000 - 140,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Manager, Demand Generation to lead strategy, planning, and execution of integrated ERP marketing programs that drive awareness, engage target buyers, and support new business growth across Tyler's ERP & Civic Division.

You will develop multi-channel campaigns and collaborate with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go‑to‑market programs.

Qualifications

• 5–8 years of B2B or B2G demand generation, integrated marketing, campaign management, or ABM experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel demand generation campaigns.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsibilities

• Develop annual demand generation strategies that support new logo acquisition, market awareness, qualified lead generation, and pipeline creation across Tyler's Enterprise ERP portfolio.
• Develop and execute integrated marketing campaigns across digital, email, content, events, webinars, paid media, and other channels to engage target buyers throughout the buying journey.
• Partner with Product Marketing, Sales, Business Development, Events, and Digital Marketing to align campaign priorities, messaging, audience targeting, and go-to-market strategies.
• Collaborate with product experts, sales teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop marketing programs that increase awareness of Tyler's ERP solutions, differentiate Tyler in the marketplace, and support sales engagement with priority accounts.
• Coordinate campaign execution with shared marketing functions, including Content, Creative, Digital Marketing, Marketing Operations, and Events.
• Monitor campaign performance, analyze marketing and engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving team and company objectives.

Skills

Campaign management

Analytical ability

Cross-functional leadership

Project management

CRM/Marketing automation

SaaS/Enterprise software

Tools

Dynamics

Marketo

Treasure Data

Job description

Tyler Technologies, Inc. is seeking a Marketing Manager, Demand Generation to lead strategy, planning, and execution of integrated ERP marketing programs that drive awareness, engage target buyers, and support new business growth across Tyler's ERP & Civic Division.

You will develop multi-channel campaigns and collaborate with Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated go‑to‑market programs.