Enterprise Solutions Marketing Lead: Data & Apps

Hitachi - Vantara; Indiana (PA); On-site; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara is building a role to own the go-to-market for Business Applications & Databases, translating complex tech into a clear market narrative and practical tools for sellers. You will lead strategy, messaging, and content across enterprise buyers, partners, and sales teams.

You will collaborate with product, sales, and marketing to sharpen differentiation, develop evidence-backed positions, and deliver assets that drive global campaigns and field readiness.

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution - solution launches, campaigns, sales plays, or related commercialization work.
• Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
• Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools.
• Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.

Responsibilities

• Define and drive the product marketing strategy and execution for the Business Applications & Databases domain.
• Translate solution strategy and technical capability into differentiated, outcome-led stories for enterprise buyers, sellers, and partners.
• Create customer-facing assets like solution pages, data sheets, and sales tools that are accurate and differentiated.
• Enable sales and partners with enablement assets and readiness across the buyer journey.
• Collaborate across Data & Cyber Resilience and Virtualization & Cloud to execute cross-domain plans.

Skills

Product marketing

Go-to-market strategy

Analytical skills

Cross-functional collaboration

Enterprise B2B experience

Job description

Hitachi Vantara is building a role to own the go-to-market for Business Applications & Databases, translating complex tech into a clear market narrative and practical tools for sellers. You will lead strategy, messaging, and content across enterprise buyers, partners, and sales teams.

You will collaborate with product, sales, and marketing to sharpen differentiation, develop evidence-backed positions, and deliver assets that drive global campaigns and field readiness.