Enterprise SDR: High-Impact Outreach & Pipeline

Criteria; United States; Remote; USD 55,000 - 65,000; Full time

Job summary

Criteria is seeking a dynamic Sales Development Representative (SDR) in the United States to generate qualified pipeline and revenue for Enterprise sales. You will target high-value accounts using ABM, qualify contacts, and hand off SQLs to Enterprise Sales Executives.

You will engage via phone, email, and digital channels, nurture inbound leads, maintain data quality, and stay current on Criteria's product offerings to clearly articulate our value.

Qualifications

• Proven ability to engage and qualify prospects and convey Criteria's value.
• Persuasive written and verbal communication.
• Familiarity with SDR tools and outreach cadences.
• Understanding of prospect profiles and personas.
• Strong collaboration and teamwork.
• Insight into industry trends and competitive landscape.

Responsibilities

• Conduct strategic account research to identify key decision-makers and business challenges.
• Utilize a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of SQLs to Executives.
• Promptly address prospect inquiries and communicate Criteria’s solutions for hiring challenges.
• Achieve KPIs related to outbound activity and SQL generation.
• Ensure data integrity and provide actionable market insights to sales and marketing teams.
• Maintain understanding of Criteria’s product offerings to articulate value proposition.
• Follow lead management protocols and engage in continuous learning.
• Leverage intent data to target organizations with active buying signals and support Sales Executives.

Skills

Prospect engagement

Written communication

Verbal communication

Cadence development

Email templates

Prospect persona knowledge

Team collaboration

Industry trends knowledge

Tools

ZoomInfo

LinkedIn Sales Navigator

Gong

Salesforce

Job description

Criteria is seeking a dynamic Sales Development Representative (SDR) in the United States to generate qualified pipeline and revenue for Enterprise sales. You will target high-value accounts using ABM, qualify contacts, and hand off SQLs to Enterprise Sales Executives.

You will engage via phone, email, and digital channels, nurture inbound leads, maintain data quality, and stay current on Criteria's product offerings to clearly articulate our value.