Sales Development Rep (Remote in US)

Criteria; United States; Remote; USD 55,000 - 65,000; Full time

Job summary

Criteria is seeking a dynamic Sales Development Representative (SDR) in the United States to generate qualified pipeline and revenue for Enterprise sales. You will target high-value accounts using ABM, qualify contacts, and hand off SQLs to Enterprise Sales Executives.

You will engage via phone, email, and digital channels, nurture inbound leads, maintain data quality, and stay current on Criteria's product offerings to clearly articulate our value.

Qualifications

• Proven ability to engage and qualify prospects and convey Criteria's value.
• Persuasive written and verbal communication.
• Familiarity with SDR tools and outreach cadences.
• Understanding of prospect profiles and personas.
• Strong collaboration and teamwork.
• Insight into industry trends and competitive landscape.

Responsibilities

• Conduct strategic account research to identify key decision-makers and business challenges.
• Utilize a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of SQLs to Executives.
• Promptly address prospect inquiries and communicate Criteria’s solutions for hiring challenges.
• Achieve KPIs related to outbound activity and SQL generation.
• Ensure data integrity and provide actionable market insights to sales and marketing teams.
• Maintain understanding of Criteria’s product offerings to articulate value proposition.
• Follow lead management protocols and engage in continuous learning.
• Leverage intent data to target organizations with active buying signals and support Sales Executives.

Skills

Prospect engagement

Written communication

Verbal communication

Cadence development

Email templates

Prospect persona knowledge

Team collaboration

Industry trends knowledge

Tools

ZoomInfo

LinkedIn Sales Navigator

Gong

Salesforce

Job description

The Sales Development Representative (SDR) is a dynamic role focused on generating qualified pipeline and revenue to drive Criteria’s Enterprise sales goals. The SDR will leverage ABM strategies and tactics to target high-value accounts and contacts through account qualification criteria and profiling characteristics of buying committees and influencers. They will engage in proactive outreach to potential customers through phone, email, and digital channels while ensuring a seamless handoff of qualified leads to Enterprise Sales Executives. Additionally, the SDR will qualify inbound leads from various sources, including the website, inbound calls and email.

Responsibilities:

• Conducting strategic account research to identify key decision-makers and business challenges.
• Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives.
• Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges.
• Achieving key performance indicators related to outbound activity and SQL generation.
• Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams.
• Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition.
• Following established lead management protocols and engaging in continuous learning.
• Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.

Required Knowledge/Skills/Abilities:

• Proven ability to engage and qualify prospects, effectively communicating Criteria’s unique value proposition.
• Proficiency in persuasive written and verbal communication.
• Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce.
• Competence in developing outreach cadences and email templates.
• Understanding of prospect profiles and personas.
• Strong collaboration and teamwork capabilities.
• Insight into industry trends, technologies and competitive landscape.

Base: $55,000 - $65,000 (depends on experience)

Variable Compensation: $38,000

Total available on target earnings: $93,000 - $103,000