Enterprise Marketing Manager: B2B Campaigns & Events

Mcgraw Hill; New York (NY); Sur place; USD 80 000 - 107 000; Plein temps

Résumé du poste

McGraw Hill Higher Education seeks a Marketing Manager to plan and execute campaigns and field programs for enterprise solutions in New York. You will partner with enterprise sales and product marketing to translate customer needs into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.

Ideal candidates have marketing or sales backgrounds, strong messaging skills, and the ability to learn and apply marketing practices across

Qualifications

• Plan and execute integrated campaigns aligned with Enterprise priorities.
• Understand priority accounts and develop targeted outreach.
• Build knowledge of decisionmakers, institutional needs, buying processes.
• Coordinate conferences, regional events, VIP events, and account-specific events.
• Collaborate with product marketing to apply messaging to audiences.
• Coordinate with sales operations on lead routing and nurture activities.
• Track leads, engagement, and campaign contribution to pipeline.

Responsabilités

• Plan and execute integrated campaigns with enterprise focus and launches.
• Develop targeted outreach to engage institutional stakeholders and generate meetings.
• Coordinate events and post-event follow-up.
• Apply messaging from product marketing to campaigns and sales outreach.
• Work with sales ops on timely follow-up and nurture activities.
• Monitor campaign performance and adjust targeting and messaging.

Connaissances

Marketing experience

Sales background

Account management

Campaign planning

Event execution

Analytical thinking

Writing and communication

Formation

Bachelor's Degree

Outils

Salesforce

Microsoft Office Suite

Description du poste

McGraw Hill Higher Education seeks a Marketing Manager to plan and execute campaigns and field programs for enterprise solutions in New York. You will partner with enterprise sales and product marketing to translate customer needs into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.

Ideal candidates have marketing or sales backgrounds, strong messaging skills, and the ability to learn and apply marketing practices across