Enterprise Marketing Manager: B2B Campaigns & Events

Mcgraw Hill; Columbus (OH); Sur place; USD 80 000 - 107 000; Plein temps

Résumé du poste

McGraw-Hill is seeking a Marketing Manager for Enterprise to plan and execute campaigns and field marketing programs. You will work with enterprise sales and product marketing to translate needs into coordinated activities that build awareness and generate qualified interest across strategic accounts.

Responsibilities include managing campaigns, events, and outreach while collaborating with cross-functional teams to optimize messaging, targeting, and pipeline impact.

Qualifications

• Bachelor's degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.

Responsabilités

• Plan and execute integrated campaigns aligned with Enterprise priorities.
• Develop targeted outreach and programs that engage institutional stakeholders.
• Build knowledge of decisionmakers, needs, and buying processes for targeting.
• Coordinate conferences, regional events, VIP events, and account-specific events with post-event follow-up.
• Collaborate with product marketing to adapt messaging for audiences and sales outreach.
• Coordinate with sales and marketing operations on lead routing and nurture activities.
• Track leads, engagement, and campaign contribution to pipeline for optimization.

Connaissances

Campaign planning

Sales collaboration

Event execution

Analytics

Writing

Project management

Communication

Strategic thinking

Formation

Bachelor's Degree

Outils

Salesforce

Microsoft Office

Description du poste

McGraw-Hill is seeking a Marketing Manager for Enterprise to plan and execute campaigns and field marketing programs. You will work with enterprise sales and product marketing to translate needs into coordinated activities that build awareness and generate qualified interest across strategic accounts.

Responsibilities include managing campaigns, events, and outreach while collaborating with cross-functional teams to optimize messaging, targeting, and pipeline impact.