Strategic Enterprise Marketing Manager

McGraw Hill LLC.; United States; Remote; USD 80,000 - 107,000; Full time

Job summary

McGraw Hill Higher Education is seeking a Marketing Manager to plan and execute campaigns and field marketing programs for enterprise solutions. You will work with enterprise sales and product marketing to translate institutional needs into coordinated marketing activities that build awareness and generate qualified interest.

This role emphasizes campaign planning, events, and account-focused outreach, with collaboration across teams and travel up to 30%.

Qualifications

• Bachelor's Degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.
• Relevant experience in marketing, sales, account management, or a related customer-facing role.
• Understanding of how sales teams build relationships, identify needs, and develop opportunities.
• Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
• Strong analytical and critical thinking skills.
• Strong writing and communication skills, with the ability to adapt messaging to different audiences.
• Strong project management skills and the ability to coordinate multiple initiatives across teams.
• A collaborative approach and the ability to move work forward independently.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities, including launches, audiences, timelines, and deliverables in partnership with product marketing and sales.
• Develop targeted outreach and programs to engage institutional stakeholders and support opportunity development.
• Build knowledge of decisionmakers, needs, buying processes, and use cases to inform campaign targeting.
• Coordinate regional events, conferences, VIP events, and account-specific events with follow-up.
• Collaborate with product marketing to apply messaging for audiences and sales outreach.
• Coordinate with sales and marketing operations on lead routing and nurture activities.
• Track leads, engagement, meetings, and campaign contribution to pipeline and refine targeting.

Skills

Salesforce

Microsoft Office Suite

Strong writing & communication

Analytical & critical thinking

Project management

Travel up to 30%

Education

Bachelor's Degree

Tools

Salesforce

Microsoft Office

Job description

McGraw Hill Higher Education is seeking a Marketing Manager to plan and execute campaigns and field marketing programs for enterprise solutions. You will work with enterprise sales and product marketing to translate institutional needs into coordinated marketing activities that build awareness and generate qualified interest.

This role emphasizes campaign planning, events, and account-focused outreach, with collaboration across teams and travel up to 30%.