Enterprise Marketing Manager - Campaigns & Events

Mheducation; United States; On-site; USD 80,000 - 107,000; Full time

Job summary

McGraw Hill Higher Education is seeking a Marketing Manager for Enterprise to plan and execute integrated campaigns, conferences, and account-based outreach. You will partner with enterprise sales and product marketing to translate institutional needs into targeted programs.

The role requires a bachelor's degree, Salesforce and Office proficiency, travel up to 30%, and strong analytical, writing, and project management skills.

Qualifications

• Bachelor's degree required.
• Experience planning and executing campaigns or events.
• Ability to travel up to 30%.
• Experience in marketing, sales, account management, or related customer-facing role.
• Strong written and verbal communication skills.
• Strong analytical and project management skills.
• Ability to collaborate across teams.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decisionmakers, institutional needs, buying processes, and use cases to inform targeting and messaging.
• Coordinate conferences, regional events, VIP events, and account-specific events with agenda development and post-event follow-up.
• Collaborate with product marketing to apply messaging and adapt resources for audiences and sales outreach.
• Coordinate with sales operations on lead routing and nurture activities based on interests and needs.
• Track leads, engagement, qualified meetings, and campaign contribution to pipeline; refine targeting and execution.

Skills

Campaign planning

Account management

Analytical thinking

Written and verbal communication

Project management

Collaboration

Travel flexibility

Education

Bachelor's Degree

Tools

Salesforce

Microsoft Excel

PowerPoint

Job description

McGraw Hill Higher Education is seeking a Marketing Manager for Enterprise to plan and execute integrated campaigns, conferences, and account-based outreach. You will partner with enterprise sales and product marketing to translate institutional needs into targeted programs.

The role requires a bachelor's degree, Salesforce and Office proficiency, travel up to 30%, and strong analytical, writing, and project management skills.