Marketing Manager, Enterprise

SalaryGuide; United States; Remote; USD 80,000 - 107,000; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits

Job summary

McGraw Hill Higher Education is hiring a Marketing Manager, Enterprise, a remote United States role. You will plan and execute enterprise campaigns, partner with sales and product marketing, and drive opportunities from account outreach. A Bachelor's degree, Salesforce proficiency, and travel up to 30% are required.

This role supports awareness and demand generation across regions. Reporting to Enterprise B2B Marketing leadership, you’ll translate institutional needs into coordinated campaigns

Qualifications

• Bachelor's degree required.
• Salesforce proficiency required.
• Ability to travel up to 30%.
• Experience in marketing, sales, account management, or related customer-facing work.
• Strong communication and analytical skills.

Responsibilities

• Plan and execute integrated campaigns for enterprise solutions.
• Coordinate events, webinars, and conferences.
• Collaborate with sales and product marketing to generate opportunities.
• Target priority accounts with tailored outreach.
• Track campaigns and influence on pipeline.
• Translate institutional needs into actionable campaigns.

Skills

Marketing experience

Analytical thinking

Written and verbal communication

Collaboration

Travel up to 30%

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office Suite

Job description

Posted via SalaryGuide - the career platform built for marketers.

McGraw Hill Higher Education is hiring a Marketing Manager, Enterprise, a remote United States role with an annual base salary range of $80,000 - $107,000. Help connect institutional leaders with enterprise learning solutions through integrated campaigns, conferences, webinars, and targeted account outreach.

The role welcomes relevant experience in marketing, sales, account management, or other customer-facing work. You'll partner with enterprise sales and product marketing to turn institutional needs into campaigns that generate qualified interest and support opportunity development. A bachelor's degree, Salesforce proficiency, and the ability to travel up to 30% are required.

Role Snapshot

• Title: Marketing Manager, Enterprise
• Company: McGraw Hill Higher Education
• Location: United States, remote
• Base salary: $80,000 - $107,000 annually
• Experience: Relevant marketing, sales, account management, or related customer-facing experience
• Travel: Up to 30%

Company Overview

McGraw Hill creates learning solutions for learners at all stages of education. Its digital tools and platforms provide personalized, interactive experiences designed to improve understanding and retention.

About the Role

Reporting to the Director, Enterprise B2B Marketing, you'll help plan and execute campaigns and field marketing programs for enterprise solutions and services. Working closely with enterprise sales and product marketing, you'll translate institutional needs and sales priorities into coordinated activities that build awareness, generate qualified interest, and support opportunity development.

Responsibilities

• Plan and execute integrated campaigns, including new solution launches, coordinating audiences, timelines, deliverables, and follow-up with sales and product marketing.
• Develop targeted outreach for priority accounts that engages institutional stakeholders and generates qualified meetings.
• Build knowledge of institutional decision-makers, needs, buying processes, and use cases to improve targeting.
• Coordinate conferences, regional events, VIP events, and account-specific events, including agendas, attendee engagement, and post-event follow-up.
• Apply approved messaging and adapt existing resources for specific audiences, campaigns, and sales outreach.
• Partner with sales and marketing operations on lead routing, timely follow-up, and nurture activities.
• Track leads, engagement, qualified meetings, and campaign contribution to pipeline, using findings to refine targeting, messaging, and execution.

Qualifications

• Bachelor's degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.
• Relevant experience in marketing, sales, account management, or a related customer-facing role.
• Understanding of how sales teams build relationships, identify customer needs, and develop opportunities.
• Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
• Strong analytical, critical thinking, writing, and communication skills, including adapting messaging to different audiences.
• Strong project management skills and the ability to coordinate multiple initiatives across teams.
• A collaborative approach and the ability to move work forward independently.

Compensation and Benefits

• Annual base salary range of $80,000 - $107,000, with offered pay varying by job-related knowledge, skills, experience, and location.
• An annual bonus plan may be provided as part of the compensation package.
• A full range of medical and/or other benefits may be provided, depending on the position offered.