Marketing Manager, Enterprise

McGraw Hill; Columbus (OH); Presencial; USD 80.000 - 107.000; Jornada completa

Descripción de la vacante

McGraw-Hill is seeking a Marketing Manager for Enterprise to plan and execute campaigns and field marketing programs. You will work with enterprise sales and product marketing to translate needs into coordinated activities that build awareness and generate qualified interest across strategic accounts.

Responsibilities include managing campaigns, events, and outreach while collaborating with cross-functional teams to optimize messaging, targeting, and pipeline impact.

Formación

• Bachelor's degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.

Responsabilidades

• Plan and execute integrated campaigns aligned with Enterprise priorities.
• Develop targeted outreach and programs that engage institutional stakeholders.
• Build knowledge of decisionmakers, needs, and buying processes for targeting.
• Coordinate conferences, regional events, VIP events, and account-specific events with post-event follow-up.
• Collaborate with product marketing to adapt messaging for audiences and sales outreach.
• Coordinate with sales and marketing operations on lead routing and nurture activities.
• Track leads, engagement, and campaign contribution to pipeline for optimization.

Conocimientos

Campaign planning

Sales collaboration

Event execution

Analytics

Writing

Project management

Communication

Strategic thinking

Educación

Bachelor's Degree

Herramientas

Salesforce

Microsoft Office

Descripción del empleo

Marketing Manager- Enterprise

About the role:

McGraw Hill Higher Education is seeking a Marketing Manager to help plan and execute campaigns and field marketing programs for our enterprise solutions and services.

Reporting to the Director, Enterprise B2B Marketing, this person will help connect institutional leaders with relevant solutions through targeted campaigns, conferences, webinars, and account-focused outreach. They will work closely with enterprise sales and product marketing to translate institutional needs and sales priorities into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.

This role is well suited to someone with marketing experience or a sales background who understands customer needs, builds strong partnerships, and demonstrates the ability to learn and apply marketing practices.

What you will do:

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Understand priority accounts and sales objectives. Develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decisionmakers, institutional needs, buying processes, and use cases to inform campaign targeting and execution.
• Coordinate conferences, regional events, VIP events, and account-specific events, including agenda development, engagement strategies, attendee participation, and post-event follow-up. .
• Collaborate with product marketing to apply approved messaging and adapt existing resources for specific audiences, campaigns, and sales outreach.
• Coordinate with sales and marketing operations on lead routing, timely follow-up, and nurture activities based on expressed interests and institutional needs.
• Track leads, customer engagement, qualified meetings, and campaign contribution to pipeline; use findings to refine targeting, messaging, and execution.

We're looking for someone with:

• Bachelor's Degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%
• Relevant experience in marketing, sales, account management, or a related customer-facing role.
• An understanding of how sales teams build relationships, identify needs, and develop opportunities.
• Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
• Strong analytical and critical thinking skills.
• Strong writing and communication skills, with the ability to adapt messaging to different audiences.
• Strong project management skills and the ability to coordinate multiple initiatives across teams.
• A collaborative approach and the ability to move work forward independently

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

Pay & Benefits

The pay range for this position is between $80,000 - $107,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.