Marketing Manager, Enterprise

Mheducation; United States; On-site; USD 80,000 - 107,000; Full time

Job summary

McGraw Hill Higher Education is seeking a Marketing Manager for Enterprise to plan and execute integrated campaigns, conferences, and account-based outreach. You will partner with enterprise sales and product marketing to translate institutional needs into targeted programs.

The role requires a bachelor's degree, Salesforce and Office proficiency, travel up to 30%, and strong analytical, writing, and project management skills.

Qualifications

• Bachelor's degree required.
• Experience planning and executing campaigns or events.
• Ability to travel up to 30%.
• Experience in marketing, sales, account management, or related customer-facing role.
• Strong written and verbal communication skills.
• Strong analytical and project management skills.
• Ability to collaborate across teams.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decisionmakers, institutional needs, buying processes, and use cases to inform targeting and messaging.
• Coordinate conferences, regional events, VIP events, and account-specific events with agenda development and post-event follow-up.
• Collaborate with product marketing to apply messaging and adapt resources for audiences and sales outreach.
• Coordinate with sales operations on lead routing and nurture activities based on interests and needs.
• Track leads, engagement, qualified meetings, and campaign contribution to pipeline; refine targeting and execution.

Skills

Campaign planning

Account management

Analytical thinking

Written and verbal communication

Project management

Collaboration

Travel flexibility

Education

Bachelor's Degree

Tools

Salesforce

Microsoft Excel

PowerPoint

Job description

Overview

Marketing Manager- Enterprise

About the role:

McGraw Hill Higher Education is seeking a Marketing Manager to help plan and execute campaigns and field marketing programs for our enterprise solutions and services.

Reporting to the Director, Enterprise B2B Marketing, this person will help connect institutional leaders with relevant solutions through targeted campaigns, conferences, webinars, and account-focused outreach. They will work closely with enterprise sales and product marketing to translate institutional needs and sales priorities into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.

This role is well suited to someone with marketing experience or a sales background who understands customer needs, builds strong partnerships, and demonstrates the ability to learn and apply marketing practices.

What you will do:

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Understand priority accounts and sales objectives. Develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decisionmakers, institutional needs, buying processes, and use cases to inform campaign targeting and execution.
• Coordinate conferences, regional events, VIP events, and account-specific events, including agenda development, engagement strategies, attendee participation, and post-event follow-up. .
• Collaborate with product marketing to apply approved messaging and adapt existing resources for specific audiences, campaigns, and sales outreach.
• Coordinate with sales and marketing operations on lead routing, timely follow-up, and nurture activities based on expressed interests and institutional needs.
• Track leads, customer engagement, qualified meetings, and campaign contribution to pipeline; use findings to refine targeting, messaging, and execution.

We’re looking for someone with:

• Bachelor's Degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%
• Relevant experience in marketing, sales, account management, or a related customer-facing role.
• An understanding of how sales teams build relationships, identify needs, and develop opportunities.
• Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
• Strong analytical and critical thinking skills.
• Strong writing and communication skills, with the ability to adapt messaging to different audiences.
• Strong project management skills and the ability to coordinate multiple initiatives across teams.
• A collaborative approach and the ability to move work forward independently

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $80,000 - $107,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location.An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.

McGraw Hill recruiters always use a “@mheducation.com or @careers.mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email