Enterprise Marketing Manager — Higher Ed (Remote)

Mcgraw Hill; United States; Remote; USD 80,000 - 107,000; Full time

Job summary

McGraw Hill Higher Education is seeking a Marketing Manager to plan and execute campaigns and field marketing programs for our enterprise solutions. This role reports to the Director, Enterprise B2B Marketing and partners with enterprise sales and product marketing to connect institutional leaders with relevant solutions.

The ideal candidate will have experience in marketing, sales, or customer-facing roles, strong writing and project management skills, and the ability to travel up to 30%.

Qualifications

• Bachelor's Degree required.
• Proficiency with Salesforce and Microsoft Office Suite.
• Ability to travel up to 30%.
• Experience in marketing, sales, account management, or a related customer-facing role.
• Understanding of how sales teams build relationships, identify needs, and develop opportunities.
• Experience executing campaigns or events, or aptitude to learn audience targeting, campaign planning, nurture, and measurement.
• Strong writing and communication skills.
• Strong analytical and critical thinking skills.
• Strong project management and the ability to coordinate multiple initiatives across teams.
• Collaborative approach and the ability to move work forward independently.

Responsibilities

• Plan and execute integrated campaigns aligned with Enterprise priorities, including new solution launches, managing audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales.
• Understand priority accounts and sales objectives. Develop targeted outreach and programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
• Build knowledge of decisionmakers, institutional needs, buying processes, and use cases to inform campaign targeting and execution.
• Coordinate conferences, regional events, VIP events, and account-specific events, including agenda development, engagement strategies, attendee participation, and post-event follow-up.
• Collaborate with product marketing to apply approved messaging and adapt existing resources for specific audiences, campaigns, and sales outreach.
• Coordinate with sales and marketing operations on lead routing, timely follow-up, and nurture activities based on expressed interests and institutional needs.
• Track leads, customer engagement, qualified meetings, and campaign contribution to pipeline; use findings to refine targeting, messaging, and execution.

Skills

Salesforce

Microsoft Office

Writing

Communication

Analytical thinking

Project management

Collaboration

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office Suite

Job description

McGraw Hill Higher Education is seeking a Marketing Manager to plan and execute campaigns and field marketing programs for our enterprise solutions. This role reports to the Director, Enterprise B2B Marketing and partners with enterprise sales and product marketing to connect institutional leaders with relevant solutions.

The ideal candidate will have experience in marketing, sales, or customer-facing roles, strong writing and project management skills, and the ability to travel up to 30%.