Enterprise Field Marketing Lead – ABM (Remote US)

Zoom; Salem (OR); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom, via Workvivo, seeks an experienced field marketing leader to drive ABM programs across US accounts, clusters, and broader market segments. You will own regional calendars, coordinate with Sales and SDRs, and optimize pipeline generation and attribution for revenue growth.

You will collaborate with Demand Generation and Sales teams, manage budgets, and report metrics to senior leadership. Travel within the USA is expected as needed.

Qualifications

• 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology.
• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs.
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics.
• Manage regional marketing budgets and report pipeline performance to senior leadership.
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals.
• Present performance data and strategic recommendations to senior stakeholders.
• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories.
• Travel regionally within the USA as required for field programs and account engagement.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments.
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage.
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards.
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment.
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers.

Skills

Field marketing

Account-based marketing

Integrated marketing

B2B SaaS

Pipeline management

Job description

Zoom, via Workvivo, seeks an experienced field marketing leader to drive ABM programs across US accounts, clusters, and broader market segments. You will own regional calendars, coordinate with Sales and SDRs, and optimize pipeline generation and attribution for revenue growth.

You will collaborate with Demand Generation and Sales teams, manage budgets, and report metrics to senior leadership. Travel within the USA is expected as needed.