Regional Field Marketing Lead: ABM & Demand Gen

Jobtailor; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a data-driven regional marketing leader to own and execute ABM and demand-generation programs across allocated sales pods in enterprise software. You will implement events, digital campaigns, and field enablement to accelerate pipeline.

Collaborate with field sales, channel, customer success, and BDR teams; manage budgets; track KPIs; travel up to 30%; and continuously optimize messaging with tools like 6sense, ZoomInfo, and Salesforce.

Qualifications

• 7+ years of B2B marketing within field or regional marketing in enterprise software or high-tech.
• Proven track record in modern marketing practices, demand generation, pipeline acceleration, and ABM.
• Extensive event management experience spanning hosted events, third-party conferences, and virtual/hybrid formats.
• Hands-on experience with Salesforce and business intelligence platforms.

Responsibilities

• Develop and own a data-driven regional marketing strategy across assigned sales pods.
• Execute account-based marketing and demand generation programs including events and nurture campaigns.
• Partner with field sales, channel sales, customer success, and BDR teams on programs and lead follow-up.

Skills

B2B marketing experience

Demand generation

Account-based marketing

Event management

Salesforce experience

BI tools

Education

Bachelor's degree in Marketing

Tools

Salesforce

6sense

ZoomInfo

Job description

Jobtailor is seeking a data-driven regional marketing leader to own and execute ABM and demand-generation programs across allocated sales pods in enterprise software. You will implement events, digital campaigns, and field enablement to accelerate pipeline.

Collaborate with field sales, channel, customer success, and BDR teams; manage budgets; track KPIs; travel up to 30%; and continuously optimize messaging with tools like 6sense, ZoomInfo, and Salesforce.