Remote Senior Field Marketing Lead | ABM & Events

Veeva Systems, Inc.; Boston (MA); Hybrid; USD 95,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision, and basicLife

Flexible PTO and company-paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems, Inc. seeks a Senior Manager of Field Marketing to lead integrated campaigns and ABM initiatives in a remote, US-based role aligned to Eastern or Central time zones.

You will own strategy, partner with cross-functional teams, manage events, and drive pipeline through targeted programs while maintaining accurate account data. Strong communication and data-driven mindset are essential.

Qualifications

• 7+ years of enterprise software marketing experience.
• Exceptional communication, writing, and organizational skills.
• Highly organized with strong attention to detail.
• Self-directed and able to manage multiple projects under aggressive timelines and expectations.
• Proficient in delivering content via LinkedIn.
• Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo).
• Growth-minded and a team player with a positive attitude.

Responsibilities

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers.
• Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops.
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities.
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI.
• Track, analyze, and optimize programs and ABM initiatives.
• Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs.
• Build and maintain a complete and accurate account and contact database.

Skills

Enterprise software marketing

Communication skills

Organizational skills

Project management

LinkedIn content delivery

Data visualization tools

Marketing automation (Marketo)

Growth mindset

Tools

Sigma

Marketo

Job description

Veeva Systems, Inc. seeks a Senior Manager of Field Marketing to lead integrated campaigns and ABM initiatives in a remote, US-based role aligned to Eastern or Central time zones.

You will own strategy, partner with cross-functional teams, manage events, and drive pipeline through targeted programs while maintaining accurate account data. Strong communication and data-driven mindset are essential.