US Field Marketing Manager — ABM & Pipeline Growth

Zoom

Cheyenne (WY)

Hybrid

USD 77,000 - 186,000

Full time

9 days ago
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Benefits offered by this job

Benefits program
Hybrid work model

Job summary

Zoom is seeking a seasoned field marketing leader to drive ABM programs for US accounts within a hybrid work model. You will own regional campaigns, align with Sales, and accelerate pipeline for strategic segments.

You bring 5+ years in field/ABM marketing for B2B SaaS or enterprise tech, with a proven ability to manage budgets, report ROI, and influence senior stakeholders across Sales and Revenue Operations.

Qualifications

  • 5+ years in field/ABM/integrated marketing for B2B SaaS or enterprise tech.
  • Experience executing tiered ABM programs (one-to-one, one-to-few, one-to-many).
  • Proven pipeline efficiency, ROI reporting, and senior stakeholder communication.

Responsibilities

  • Execute tiered account-based field marketing programs across US accounts, clusters, and broader market segments.
  • Build and manage regional field calendars with Sales/SDR leadership, aligned to account priority and deal stage.
  • Own pipeline generation and acceleration for the USA region, with performance reporting against standards.
  • Manage regional field/events budgets, optimizing for pipeline efficiency and ROI.
  • Partner with Sales, Sales Development, and Revenue Operations to ensure coordinated follow-up and attribution.

Skills

Field marketing
Account-based marketing
Integrated marketing
B2B SaaS
Enterprise technology

Job description

Zoom is seeking a seasoned field marketing leader to drive ABM programs for US accounts within a hybrid work model. You will own regional campaigns, align with Sales, and accelerate pipeline for strategic segments.

You bring 5+ years in field/ABM marketing for B2B SaaS or enterprise tech, with a proven ability to manage budgets, report ROI, and influence senior stakeholders across Sales and Revenue Operations.

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