Enterprise Demand Gen Leader – North America

Fivetran, Inc.; Michigan; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Oakland office

Job summary

Fivetran is seeking an Enterprise Demand Generation Lead — North America to drive pipeline growth across the Americas in a hands-on IC role reporting to the Senior Manager, Digital Marketing within Enterprise Revenue Marketing. You’ll own the AMER Enterprise pipeline and the digital acquisition programs, generating touchpoints and MQLs to meet S1 targets while engaging with key accounts and buying groups.

This role includes launching content syndication and optimizing paid campaigns across Meta,

Qualifications

• Hands-on B2B growth or demand generation experience producing measurable pipeline.
• Experience planning and optimizing paid social campaigns across LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills with pipeline-focused mindset.
• Ability to use AI/LLMs to optimize programs.
• Experimentation discipline with clear hypotheses and measurable decisions.
• Cross-functional collaboration with Sales, marketing, and operations to drive opportunities.
• Budget management and overseeing multiple programs independently.

Responsibilities

• Own the AMER Enterprise pipeline target and translate S1 goals into actionable plans.
• Build territory-level acquisition strategies for Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn with budgets and audiences.
• Manage content syndication programs and vendor relationships to maintain lead quality.
• Experiment with new channels, offers, audiences, and approaches to scale qualified demand.
• Analyze funnel from touchpoint to MQL and S1, closing gaps in conversion.
• Allocate program budgets balancing acquisition volume, lead quality, and efficiency.
• Collaborate with Sales, BDR/SDR, Regional Marketing, and ABM to align campaigns with priorities.
• Coordinate with Lifecycle Marketing, Product Marketing, and creative teams for coherent messaging.
• Maintain campaign tracking and communicate performance and recommendations with Marketing Ops.

Skills

B2B growth

Demand generation

Paid social

Content syndication

AI in marketing

Experimentation

Cross-functional

Budget management

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads Manager

CRM

Marketing automation

Job description

Fivetran is seeking an Enterprise Demand Generation Lead — North America to drive pipeline growth across the Americas in a hands-on IC role reporting to the Senior Manager, Digital Marketing within Enterprise Revenue Marketing. You’ll own the AMER Enterprise pipeline and the digital acquisition programs, generating touchpoints and MQLs to meet S1 targets while engaging with key accounts and buying groups.

This role includes launching content syndication and optimizing paid campaigns across Meta,