Enterprise Demand Gen Lead - North America (Hybrid)

Fivetran, Inc.; Oakland (CA); Hybrid; USD 174,000 - 217,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock grants

Professional development

Company events

Cell phone stipend

Mental health support

Job summary

Fivetran in Oakland, CA is seeking an Enterprise Demand Generation Lead — North America to own the AMER enterprise pipeline and drive end‑to‑end demand programs across Meta, Reddit, LinkedIn, and content syndication.

You will collaborate with sales and marketing teams, run hands‑on campaigns, optimize paid media, and ensure measurement of touches to MQLs and opportunities while managing budgets and vendors.

Qualifications

• Relevant B2B growth experience and a track record of generating measurable pipeline.
• Demonstrated ability to plan and optimize paid social campaigns across LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating outcomes beyond volume.
• Strong analytics skills with the ability to map touchpoints to MQLs and opportunities.
• Experience using AI tools to improve program efficiency and results.
• Disciplined experimental approach with clear hypotheses and decisions on scaling.
• Cross‑functional collaboration with Sales, Marketing, and Operations.
• Ownership mindset with budgeting, vendor management, and program prioritization.

Responsibilities

• Own the AMER Enterprise pipeline target for your programs, translating S1 goals into actionable touchpoints, MQLs, and campaign plans.
• Build territory‑level acquisition strategies that expand coverage and engagement within priority Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, managing audiences, creative, budgets, and performance.
• Manage content syndication programs, including vendor selection, targeting, lead quality, and downstream pipeline contribution.
• Experiment with new channels, offers, audiences, and campaign approaches to uncover scalable sources of qualified demand.
• Analyze the funnel from touchpoint through MQL and S1 opportunity, identifying conversion gaps and taking action to improve results.
• Allocate program budgets based on pipeline impact, balancing acquisition volume, lead quality, and efficiency.
• Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM to align campaigns with territory priorities and support timely follow‑up.
• Collaborate with Lifecycle Marketing, Product Marketing, and creative partners to deliver relevant messaging and connected prospect experiences.
• Maintain accurate campaign tracking and communicate performance, risks, and recommendations with Marketing Operations and analytics partners.

Job description

Fivetran in Oakland, CA is seeking an Enterprise Demand Generation Lead — North America to own the AMER enterprise pipeline and drive end‑to‑end demand programs across Meta, Reddit, LinkedIn, and content syndication.

You will collaborate with sales and marketing teams, run hands‑on campaigns, optimize paid media, and ensure measurement of touches to MQLs and opportunities while managing budgets and vendors.