Enterprise Demand Gen Lead (NA) – Hybrid in Austin

Fivetran, Inc.; Austin (CO); Hybrid; USD 163,000 - 203,000; Full time

Benefits offered by this job

Employer-paid medical insurance

Generous paid time off

RSU stock grants

Professional development

Team building activities

Monthly cell phone stipend

Mental health resources

Job summary

Fivetran in Austin, TX seeks an Enterprise Demand Generation Lead — North America to drive pipeline growth across the Americas. This hands-on role reports to the Senior Manager, Digital Marketing within Enterprise Revenue Marketing and owns the AMER Enterprise pipeline number and digital acquisition programs.

You’ll launch content syndication, optimize paid campaigns on Meta, LinkedIn, and Reddit, and build account-based demand strategies.

Qualifications

• Hands-on B2B growth or demand generation experience producing measurable pipeline.
• Ability to plan and optimize paid social campaigns on LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills to work backward from pipeline goals.
• Experience using AI tools to accelerate research, creative iteration, and analysis.
• Disciplined experimentation with clear hypotheses and success metrics.
• Effective cross-functional collaboration with Sales, Marketing, and Operations.
• Ownership and budgeting discipline for multiple programs.

Responsibilities

• Own the AMER Enterprise pipeline target and translate goals into plans.
• Build territory-level acquisition strategies within priority accounts.
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn.
• Manage content syndication programs and evaluate influence on pipeline.
• Experiment with new channels and offers to uncover scalable demand.
• Analyze funnel from touchpoint to MQL to opportunity and take action.
• Allocate program budgets based on pipeline impact and efficiency.
• Partner with Sales, BDR/SDR, Regional Marketing, and ABM teams.
• Collaborate with Lifecycle and Product Marketing for consistent messaging.
• Maintain accurate campaign tracking and communicate performance and risks.

Skills

Hands-on B2B growth

Paid social campaigns

Content syndication management

Data-driven analytics

AI for program optimization

Experimentation discipline

Cross-functional collaboration

Budget & vendor management

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Reddit Ads Manager

CRM

Marketing automation

Campaign analytics tools

Content syndication platforms

Job description

Fivetran in Austin, TX seeks an Enterprise Demand Generation Lead — North America to drive pipeline growth across the Americas. This hands-on role reports to the Senior Manager, Digital Marketing within Enterprise Revenue Marketing and owns the AMER Enterprise pipeline number and digital acquisition programs.

You’ll launch content syndication, optimize paid campaigns on Meta, LinkedIn, and Reddit, and build account-based demand strategies.