Demand Gen Campaign Lead — Hybrid (NA)

Zendesk, Inc.; Austin (TX); Hybrid; USD 123,000 - 185,000; Full time

Job summary

Zendesk, Inc. in a hybrid Austin–San Francisco environment is seeking a Campaign Marketing Manager to lead North America demand generation, turning global strategy into regional programs that build engagement and new-logo growth.

The ideal candidate has 5+ years in B2B marketing, excels at multi-channel campaigns, and can partner with content, product marketing, digital and sales using Marketo, Salesforce, 6sense and Streamlit to optimize performance.

Qualifications

• 5+ years in demand generation or B2B campaign marketing in tech/SaaS.
• Proven track record delivering multi-channel campaigns that drive pipeline.
• Strong analytical skills and experience using marketing data to guide decisions.

Responsibilities

• Develop and execute multi-channel campaigns for North America.
• Collaborate with Global Integrated Marketing and regional teams to tailor programs.
• Own campaign execution from brief to optimization, managing budgets and timelines.
• Use marketing tech and data to optimize audiences and experiences.
• Analyze performance and present updates to stakeholders.
• Apply AI tools to accelerate planning and personalization.

Skills

Demand generation

B2B marketing

Campaign planning

Multi-channel campaigns

Data-driven decisions

Tools

Marketo

Salesforce

6sense

Streamlit

Job description

Zendesk, Inc. in a hybrid Austin–San Francisco environment is seeking a Campaign Marketing Manager to lead North America demand generation, turning global strategy into regional programs that build engagement and new-logo growth.

The ideal candidate has 5+ years in B2B marketing, excels at multi-channel campaigns, and can partner with content, product marketing, digital and sales using Marketo, Salesforce, 6sense and Streamlit to optimize performance.